November 25, 2015

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First Mediaworks

April 2003 Radio Revenues
NEW YORK, NEW YORK – June 4, 2003 – Coming out of a healthy 1st Quarter, Radio revenues increased across all sectors in April with local, national and the combined total all climbing 1% each when compared to the same month a year ago.

On a year-to-date basis, Radio grew 3% in combined total local and national dollars when compared to the same time period from last year. National revenue increased 6% during the first four months of this year, compared to the first four months of last year. Local ad dollars rose 2% January through April of 2003, compared to January through April of 2002.

To put the intermediate and long-term growth of the Radio industry into proper perspective, the Radio Advertising Bureau (RAB) introduced a Sales Index that equates base year 1998 to 100. The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.

The local sales index for April was 135.1; the national index for the month was 126.5; and the index for the combined local and national total was 133.4. Looking at the year-to-date index, local was 135.5; national was 138.9; and the combined local and national total was 136.1.

“As these numbers bear out, Radio maintained a relative level of stability during the height of the war,” Gary Fries, President and Chief Executive Office of the RAB pointed out. “While we anticipate some residual affects of the war over the next few months, Radio is well-positioned for moderate growth in the second half of the year.”

These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets. The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index.

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