November 27, 2015

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March 2003 Radio Revenues
NEW YORK, NEW YORK – May 13, 2003 – The month of March was a mixed bag for Radio revenue. National dollars for the month rose 4% over the same month a year ago. Local revenue dropped 3% compared to March of last year, reflecting some of the effects that the looming possibility of war had in the local marketplace at the time. The combined local and national total was down 2% when compared to March of 2002.

While the month of March saw a slight downturn in Radio revenue, the 1st Quarter posted positive gains due to a relatively strong January and February. Combined local and national sales figures for 1st Quarter were up a healthy 4% over the same quarter last year. National ad dollars were clearly the leader, rising 8% for the first three months of the year compared to the same three months from last year. Local ad sales for the 1st Quarter of 2003 were up 2% compared to that same quarter in 2002.

To put the intermediate and long-term growth of the Radio industry into proper perspective, the Radio Advertising Bureau (RAB) introduced a Sales Index that equates base year 1998 to 100. The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.

The March 2003 Radio Sales Index for combined local and national ad sales was 126.1; the national index was 132.4; and the local index was 124.8. Looking at the Radio Sales Index from a year-to-date perspective, the combined local and national index was 134.4; the national index was 139.8; and the local index was 132.1.

“Radio has consistently proven itself to be a resilient medium,” noted President and Chief Executive Officer of RAB Gary Fries. “While not immune to external factors, Radio will withstand economic and geopolitical pitfalls because of its broad advertiser base and its ability to draw advertisers from both the local and national arena.”

These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets. The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index.

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