Viewpoint

....With Jose Cancela
Some Spanish-language radio stations seem to think that English is the new Spanish. I am not sure what makes radio programmers add English-language songs into their playlists.

Focus On....

Border Media Partners/Austin
KHHL-FM, KXXS-FM & KELG-AM/Austin
Owner: Border Media Partners
Formats: Regional Mexican, Latin Pop, Spanish Talk



Headlines

LBI Media Radio Revenues Jump In Q2
With radio revenues down virtually across the board in the second quarter, LBI Media saw its radio revenue climb by 15.8 percent in Q2, to $19.8 million, up from $17.8 million in the same period in 2007.

Univision, HipCricket Partner For Mobile Campaigns
Univision Radio has picked HipCricket for mobile marketing campaigns via the Univision Movil wireless system.

Soto To Be Honored By Spanish Broadcasters Association
Jesus M. Soto, CEO of the Uno Radio Group of Puerto Rico, will be honored with the 2008 Profiles in Leadership Award from the Spanish Broadcasters Association.

ESPN Deportes Gets A Home In DC
Red Zebra's Sports WXTR/Washington is keeping the sports, but in Spanish: As of September 1, it'll be the newest affiliate for ESPN Deportes Radio.

Univision Sells KRTX/Houston
Univision has agreed to sell Tejano KRTX-AM/Houston to Aleluya Christian Broadcasting for $3 million.

Hola Martin Debuts On Radio Cadena
Hola Martin, with beauty and fashion expert Martin Llorens, has launched on Univision's Radio Cadena network.

KYNO/Fresno Sets Flip To Talk
Fresno is losing a Spanish-language radio outlet, as KYNO/Fresno will be moving to English-language News/Talk on September 2.

Alarcon: SBS Set To Take Advantage When Ad Market Improves
Spanish Broadcasting System chief Raul Alarcon Jr. acknowledged in the company's Q2 earnings calll last week that he was "disappointed" in the ad environment in Q2 -- and in SBS's performance. But he said ratings are up, and the company is in good shape to move ahead when the economy improves.

SBS Radio Revenues Fall In Q2
Spanish Broadcasting System reported a 9 percent decrease in radio revenues for Q2, to $41 million from $45.3 million. For the company overall, revenues were $45.2 million, off 6 percent from $47.9 million in Q2 '07.

Uva Says Univision Is Keeping Up In Challenging Times
Univision CEO Joe Uva said the company has "kept pace" with last year in the first two quarters, despite challenging economic conditions.

Dallas Station Sells $96,000 Annual for One Text Program
ADVERTISEMENT -- August 12: A station in Dallas received $96,000 from a local car dealership for exclusive sponsorship of all non-campaign matching text messages for the year. Learn more.

Entravision Radio Revenues Dip In Q2
Entravision reported last week that its radio revenue came in at $24 million in the second quarter, down 9 percent from $26.2 million in Q2 2007.

WRMA Teams With TV During Hurricane Season
SBS's WRMA (Romance 106.7 FM) and WSBS Mega TV in Miami have teamed up with CBS affiliate WFOR-TV for hurricane preparedness education during the hurricane season.

Chargers' Spanish Broadcast Moves To FM
The San Diego Chargers' Spanish-language broadcast has moved to 107.3 FM (Pulsar) from Radio Hispana at 1470 AM.

KLOL/Houston On The Block
Latin Pop KLOL/Houston is one of the stations Clear Channel has put up for sale or exchange to satisfy Department of Justice conditions on the merger that will take it private.

Molina Named To Sales Slot At ESPN Deportes, ESPN Radio
Gregory Molina III is the newly named Regional Manager/Affiliate Sales & Marketing for ESPN Deportes Radio, ESPN Radio, and ESPN HD, working on growing the ESPN Deportes brand.

Fuentes Heads Impact/Boise Programming
Mikey Fuentes has joined Impact Radio Group as Director/Programming for the Boise cluster, and he'll be launching a new Regional Mexican station the market.

Online Lags In Hispanic Media Mix
U.S. Hispanic ad spending is still dominated by television, at 63.6 percent, according to a new report from HispanTelligence and TNS Media Intelligence. Radio's in second place, at 19 percent, with the Internet well behind, at 4.6 percent.

Latin Grammy Nominations To Be Announced Sept. 10
The Latin Recording Academy will announce the nominations for the ninth annual Latin Grammy Awards on September 10 in L.A.

Diversity Committee Again Asks For PPM Investigation
The FCC's Diversity Committee is again asking the commission to investigate Arbitron Portable People Meter for its potentially "detrimental effect" on stations that target minority audiences.

Hispanics Lead In Key Metrics In Chicago PPM
Early numbers for the Chicago Portable People Meter ratings -- due to go live in September -- show Spanish-dominant Hispanics have the highest TSL for the market, with 14 hours a week.

Speyer To Speak At IME Meeting
XRCN/San Diego-based talk host Pieter Speyer, an immigration attorney, will speak at the annual meeting of the Instituto de Mexicanos en el Exterior this week.

KNRV/Denver Drops Local Programming, Sister KNUV To Go Dark
New Radio Venture's KNRV (La Buena Onda)/Denver has dropped local news and sports for satellite programming, while sister KNUV/Phoenix goes dark.

Obama Debuts Spanish Radio Ads
Sen. Barack Obama's presidential campaign last week launched its first Spanish-language radio ad.

HD Radio Presented At Latin America Broadcast Show
HD Radio will be on the show floor at the Latin America Broadcast Show, and iBiquity Latin America Business Development Manager John Schneider will present an update on the technology.

First Division Soccer Returns On GLR
Mexican First Division Soccer games are back on GLR Networks as of last weekend.

Hispanics Highest In Key Metrics In Early L.A. PPM Results
Arbitron reports that preliminary Portable People Meter results for Los Angeles found that Spanish-dominant Hispanics spend more time listening to radio than all other demographic segments in the market.

Perez Heads Programming For GLR Networks
Jimmy Perez has been named Director/Programming for GLR Networks, rising from Director/Affiliations.

Study: Spanish-Language Media Spending Up In '07
A study by Nielsen Monitor-Plus found that spending for Spanish-language media overall rose significantly in 2007. Reported spending on Spanish spot radio fell, but methodological changes affected those results.

Radio Promotion Drives 80% Close Rate With Mobile Marketing
ADVERTISEMENT -- July 22: A Country radio station in Salt Lake City offered an exclusive sponsorship opportunity tied with a promotion to give away four tickets to see Brad Paisley in concert. Learn more.

MMTC Wants Compliance Officer For Non-Discrimination Rule
The Minority Media and Telecommunications Council is asking the FCC to appoint a compliance officer for the new non-discrimination rule banning "no-Spanish" and "no-Urban" advertiser dictates.

Mega/Puerto Rico's El Circo Recognized By Leading Marketers
SBS's WMEG (La Mega 106.9)/Puerto Rico's El Circo morning show has been nominated for a marketing prize for its Pa Donde Van? campaign, designed to raise awareness of the arrival of hosts Antonio "El Gangster" Sanchez and Jose "Funky Joe" Vallenilla at La Mega.

Fifth Annual Premios Juventud Honors Presented
Univision's Premios Juventud youth-voted awards were presented last week in Miami, celebrating the choices of young Hispanic fans.

L.A. Personalities Lead In Spanish-Language Marconis
Three of the five nominees for Spanish Format Personality of the Year in the 2008 Marconi Awards are based in Los Angeles, and L.A.'s KSCA is also up for Spanish Station of the Year.

ESPN Deportes Offers Multimedia All-Star Coverage
ESPN Deportes is going all-out for the Major League Baseball All-Star game, with live radio coverage of tonight's game and TV and online coverage of associated events, such as the annual Home Run Derby.

Entravision, SBS Set Q2 Earnings Dates
Entravision will release its second-quarter earnings results on August 6, and Spanish Broadcasting will release its results on August 7.

Make Money Now With Text Messaging
ADVERTISEMENT -- July 15: Being affected by decreased ad spending? You're not alone. Q1 2008 was one of the slowest revenue quarters ever. We can help you reach your revenue numbers with text messaging. Learn more.

Sher Joins Futbol De Primera
Michael Sher is the new National Sales Manager for Futbol de Primera, which handles radio rights for the FIFA World Cup, the Mexican National Team, and South America's Copa Libertadores.

New 'Gran D' Goes On The Air In Iowa
KIMZ/Worthington, IA flipped Monday to "La Gran D," based on the Bustos Media format.

McCain Campaign Extends Spanish Radio Outreach
Sen. John McCain's presidential campaign has launched a new Spanish-language radio ad, "Our Values," voiced by Frank Gamboa, McCain's roommate at the U.S. Naval Academy.

FCC Sets Aside Request For PPM Investigation
The FCC Advisory Committee on Diversity for Communications in the Digital Age last week made a resolution asking the FCC to investigate Arbitron's Portable People Meter on the grounds that the PPM "may not accurately measure minority audiences," but the FCC has set aside that request.

MMTC Sets Access To Capital Conference
The Minority Media and Telecommunications Council has set its sixth annual Access to Capital and Telecommunications Policy Conference for July 21-22 at the Westin Grand Hotel in Washington, DC.

WYORADIO Debuts 'Mi Raza' In Wyoming
As of July 15, Superior, WY, in Sweetwater County, will have a new station on the air: Spanish CHR KMRZ (Mi Raza).

71% Redemption Rate For Mobile Coupon Campaign
ADVERTISEMENT -- July 8: Mix 96-FM in Tulsa ran a mobile coupon campaign for the Blue Man Group with a discount and presale offer. Learn more.

Latino 96.3/L.A. Sets Calibash Lineup
Spanish Broadcasting System's KXOL (Latino 96.3)/Los Angeles has announced the early lineup for Calibash 2008, including Pitbull and Sean Kingston.

Radio Lider Leaves Charlotte Airwaves
After 14 years on the air, WNOW-AM (Radio Lider)/Charlotte, the city's first Spanish-language station, is no more.

Sakamoto Upped To SVP At Entravision
Russell Sakamoto has been promoted to SVP/Chief Accounting Officer at Entravision, moving up from Corporate Controller.

Minuto 60 Reaches 100 DMAs
With the addition of Curtis Regional Mexican WYMY/Raleigh, GLR's Minuto 60 is now available in 100 DMAs.

Washington Nationals Begin Spanish Broadcasts
The first Spanish-language broadcast for Major League Baseball's Washington Nationals aired June 27 on WZHF-AM, with Luciano Rodriguez, Carlos Guillen, and Angel Castillo in the booth.

Knoxville Station Makes $100,000 In One Day Selling Mobile Marketing
ADVERTISEMENT -- July 1: Two Knoxville stations incorporated text messaging into a one-day sale, offering clients two 10-second spots per day asking listeners to text an exclusive keyword to receive the day's offer. Learn more.

Pizza Hut Launches New Spanish Radio, TV Campaign
Pizza Hut is debuting a new Spanish-language TV and radio campaign for its Tuscani Pastas, featuring real people tasting the pasta at a simulated "cooking show."

Northeast Top 50 Market AM FOR SALE
ADVERTISEMENT -- July 1: Full-time Hispanic-programmed AM station on good frequency with signal improvements possible. Very attractive leased studio/office facilities. Transmitter site included. Asking price $1,500,000. Contact Dick Kozacko, broker, 607-733-7138, rkozacko@stny.rr.com.

Radio Disney/Orlando, Azteca America Partner
Radio Disney's WDYZ-AM/Orlando and Central Florida Azteca America TV affiliate W21AU have signed a partnership agreement that includes four events in the region.

SBS Confirms Board Despite Shareholder Dissent
Spanish Broadcasting System has confirmed its board of directors nominees, although SBS investor Discovery Group says its calculations show that more than 75 percent of shareholders withheld their votes for the SBS board at the company's annual meeting earlier this month.

SBS Joins HipCricket Hispanic Ad Network
Spanish Broadcasting System is the newest broadcaster to sign on with HipCricket's Hispanic Mobile Marketing Network, launched in April.

HD Radio On The Air At Border Station
XEEZ (970 Radio Palacios) is on the air in HD Radio, from the town of Caborca in Sonora, Mexico -- one of the first AMs to get HD Radio up and running since CoFeTel gave the go-ahead for HD on border stations back in May.

Dodgers To Honor Jarrin In Pregame Ceremony
The Los Angeles Dodgers will honor Hall of Fame play-by-play announcer Jaime Jarrin during a pregame ceremony before tonight's game against the Chicago White Sox.

Mayors Join Univision's 'Ya Es Hora' Vote Drive
Univision and its national partners in the "Ya es Hora" voter registration and mobilization drive have expanded their campaign, as the mayors of New York, Miami, Dallas, San Francisco, Los Angeles, and Houston join the effort.

ImpreMedia Launches Spanish-Language Mobile Services
ImpreMedia has made a deal with 4Info to offer Spanish-language mobile alerts on entertainment, sports, and politics.

Get Smart About Selling Internet Advertising
ADVERTISEMENT -- June 24: Learn the skills you need to sell online & integrated ads, how to walk in the buyer's shoes, manage client expectations & more. Save $100 with Referral Code RADIO. Click to learn more.

Tinbu Adds Spanish Stock & Finance Info
Tinbu, which provides interactive content modules for websites, including radio-station sites, has introduced a Spanish-language stock and finance module.


Raul Alarcon Sr. Dies At Age 82
Raul Alarcon Sr., founder and Director Emeritus of Spanish Broadcasting System, died June 11 in Miami. He was 82.







Broadcasters Found Spanish Radio Association
Just a day before Arbitron confirmed that it will continue the rollout of its Portable People Meter, four of Hispanic radio's top players announced that they have formed the Spanish Radio Association, a committee to address and voice concerns about the impact of the PPM on the Hispanic marketplace.

Arbitron Responds To Spanish Group's Formation
In response to the formation of the Spanish Radio Association, which will examine the potential impact of the PPM on radio's Hispanic marketplace, Arbitron said it believes Hispanic listeners are well represented in PPM measurement but that it is committed to working with the SRS.

DCS Wants Foreign-Ownership Rules Reformed
In a petition for reconsideration filed with the FCC, the Diversity and Competition Supporters group is asking the commission to take another look at its decision not to reform its rules on foreign broadcast ownership, saying revising those rules would "ease the severe limitations on access to domestic capital faced by minority broadcasters."

Remington Exits Spanish Broadcasting System
Spanish Broadcasting/Los Angeles and San Francisco VP/Market Manager Peter Remington has left the company.

XM-Sirius Merger Conditions Include Channels For Minority Broadcasters
FCC Chairman Kevin Martin is ready to back the long-awaited merger of XM Satellite Radio and Sirius Satellite Radio if the satcasters meet certain conditions, including setting aside channels for minority- and women-controlled programming and the expansion of Sirius' reach to Puerto Rico.

Costa Eagle Celebrates 20 Years
Costa Eagle Broadcasting, owner of Tropical WNNW-AM and Spanish News/Talk WCEC-AM in Boston, is celebrating 20 years on the air.

NFL's Panthers Add Spanish Broadcasts On WNOW
Davidson Media's WNOW-AM (Radio Lider)/Greenville, SC has become the first Spanish-language flagship for the NFL's Carolina Panthers.



EVP/CFO Garcia Joins SBS Board
Spanish Broadcasting System EVP/CFO Joseph Garcia has been elected to the company's board of directors.





Mackay Takes GM Post For WLEY/Chicago
Joe Mackay, NSM of Spanish Broadcasting System's Regional Mexical WLEY (La Ley)/Chicago and SBS corporate Director of Sales, has been upped to GM at La Ley.

McCain Campaign Launches Spanish-Language Spots
The first radio ads for Sen. John McCain's (R-AZ) general election campaign are on the air, and they're Spanish-language ads, airing in New Mexico and Nevada.

Morales Joins Radio Caracol/Miami
Meteorologist John Morales has joined the team at Spanish News/Talk WSUA (Radio Caracol 1260).

Yahoo Adds To Hispanic Americas Network
Internet leader Yahoo has expanded its Hispanic Americas Network with new sites in Chile, Peru, Columbia, and Venezuela.

WLCC/Tampa Adds Piolin In Mornings
The Los Angeles-based Piolin por La Manana has a new affiliate, as the show joins the lineup at Mega Communications' WLCC (La Ley)/Tampa.

ISS Recommends That SBS Shareholders Withhold Board Votes
Spanish Broadcasting System shareholder Discovery Group got support last week for its campaign to have stockholders withhold their votes for SBS's board of directors nominees, as proxy advisory firm Insititutional Shareholder Services also recommended that votes be withheld.

Study Compares Online Behavior Among Hispanics, African Americans, General Market
A new study from Synovate shows that there are significant differences along both ethnic and gender lines in several areas of online behavior, including social networking and online shopping.

El Zol/Miami Adds El Miameo In Afternoons

Spanish Broadcasting System's WXDJ (El Zol 95.7)/Miami on Monday added the Alexis Valdes-hosted El Miameo to its lineup in afternoons.

Kat DeLuna To Performs On Z100 Parade Float
Epic recording artist Kat DeLuna will be riding Clear Channel Top 40 WHTZ/New York's float in the annual Puerto Rican Day Parade for the second year in a row.

Winner Of Peermusic Latin Scholarship Named
Daniela Blau, a native of Costa Rica and a student at Boston's Simmons College, has received a $5,000 scholarship as the winner of the BMI Foundation's fifth annual peermusic Latin Scholarship.

Harry Fox Agency Adds HFA En Espanol

The Harry Fox Agency has added a new, Spanish-language section to its website, with answers to frequently asked questions and contact info for Latin Licensing agents.

Hispanic Radio Conference: Day One

Click the arrow above to see video highlights from day one of Radio Ink's Hispanic Radio Conference, held May 19-20 in Miami.

Hispanic Radio Conference: Day Two
Click the player arrow to view video highlights of day two of Radio Ink's Hispanic Radio Conference, held May 19-20 in Miami.

Hispanic Radio Conference Wrap-Up
Radio Ink's Hispanic Radio Conference was held May 19-20 in Miami, with a keynote by Geraldo Rivera; panel discussions on reps and revenue, selling radio in a recession, and radio and new media; a fast-paced group heads' session; and much more. Click above for a roundup of conference highlights.

SBS Gears Up For PPM Fight
Saying the impact of the PPM on the Hispanic community could be "devastating," Spanish Broadcasting System has hired MiRam Group to raise awareness of the problems SBS sees with the meter methodology.

Scott Calls For Respect In PPM Debate
During Arbitron's regular PPM update last week, BMP Corporate Communications/Research Director Rosemary Scott called for more "humanity and respect" in the debate over the potential effects of PPM technology.

Eddie 'Piolin' Sotelo Becomes U.S. Citizen
Syndicated radio host Eduardo "Piolin" Sotelo was one of more than 18,000 people who took U.S. citizenship oaths in ceremonies in Los Angeles on May 21.

Pina Named BMI Sr. Director/Latin Music
Porfirio Pina is the new Sr. Director/Latin Music for BMI, moving up from Director of the division.

Geraldo Rivera Challenges Hispanics, Criticizes Broadcasters
In a galvanizing keynote address at Radio Ink's Hispanic Radio Conference yesterday, Fox News Channel's Geraldo Rivera challenged radio to balance the opinions of talk hosts who oppose immigration in terms that, he said, "distort reality," and criticized Hispanics who don't vote in support of immigration reform.

Keeping Sales Strong, Even In A Recession
Motivational speaker Joachim de Posada referenced a circus elephant and sales trainer Wayne Ens talked about his love affair with classic Ford Mustangs to illustrate their points about selling through a recession on the first day of the Radio Ink Hispanic Radio Conference.

AHAA Names PPM Advisory Council
Yesterday at Radio Ink's Hispanic Radio Conference, Association of Hispanic Advertising Agencies Chairman Jose Lopez-Varela named the members of the AHAA's new Advisory Council on the Portable People Meter, led by Tapestry VP/Managing Director Isabella Sanchez.

Univision Radio Revenues Up In Q1
Univision Radio's net revenues were up 2.9 percent in the first quarter of 2008, to $85.8 million from $83.4 million, while for parent Univision Communications, revenues were up 5.8 percent, to $458.8 million from $433.7 million.

Entravision Completes Sale Of Outdoor Unit
Entravision Communications leaves the billboard business as it completes the $100 million sale of its outdoor advertising unit to Lamar Advertising.

LBI Media Radio Revenues Up In Q1
LBI Media saw its radio revenues rise by 14 percent in the first quarter of 2008, to $13.7 million from $12 million, driven by revenue gains in Dallas and at new Regional Mexican KQRB/Riverside.

Miami Weekly Names Ceriani Best Radio Personality
Javier Ceriani, morning host at Spanish Broadcasting System's Latin Pop WRMA/Miami, has been named Best Spanish Radio Personality by the Miami New Times.

Alarcon: SBS Will Stick With Its Strategy
Spanish Broadcasting System President/Chairman/CEO Raul Alarcon Jr. said during the company's first-quarter earnings call last week that the SBS board has considered suggestions from investor Discovery Group, but the company is sticking with its present course.

SBS Radio Revenues Down In Q1
Spanish Broadcasting System reported last week that its consolidated net revenues fell 6 percent in Q1, led by a 10 percent net revenue decline for radio, to $33 million from $36.8 million.

NHMC Asks For Conditions On XM-Sirius Merger
In an ex parte filing with the FCC, the National Hispanic Media Coalition has asked the commission to "adopt a slate of public-interest-serving conditions" if it approves the "merger to a monopoly" of XM Satellite Radio and Sirius Satellite Radio, including reserving 15 percent of the merged companies' spectrum for Latino programmers.

La Bronca Arrives In L.A.
El Show de La Bronca, hosted by Sylvia del Valle, is moving from the Bay Area to L.A., where the show will be based at SBS's KLAX (La Raza)/Los Angeles.

KRZZ Makes Drivetime Changes
Three new personalities have joined the team on KRZZ/San Francisco's Los Hijos de la Bahia in mornings as the station adds El Vacilon del Mandril in afternoons.

Radio Ink 's Hispanic Radio Conference Is Next Week!
Radio Ink's Hispanic Radio Conference is coming up next week, May 19-20, at the famous Biltmore Hotel in Miami. Nearly 40 speakers and panelists, including special keynoter Geraldo Rivera, will be covering topics critical to everyone who's working in or considering Spanish-language radio. Click the headline for all the information and an up-to-the-minute agenda, or click here to register now!

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