Angelica Balderas (Angie) is the National Sales Manager of Adelante Media Group. She currently works with national advertisers and their agencies to execute advertising and promotional programs over Adelante's nine markets. Previously she was the President/Principal of Aztec Media and launched KTTA-FM "Kebuena 97.9FM," KLNA "Power 105.5FM," and "KBBU Ke Buena 93.9FM"; the stations were sold in 2004 to Bustos Media. Her experience includes over 20 years of local direct and agency transactional business and retail activation, as well as event marketing. National clients such as Tecate, Verizon, and Miller Coors have cited her work as examples of successful events and retail programs.
David Burgos is VP and the head of the Cultural Strategy Group at Millward Brown, one of the worldís leading market research agencies. An industry expert in market segmentation, new product development, and brand and communications research, he speaks frequently about the changing face of multicultural markets at conferences and industry events. Burgos is Co-Chair of the Advertising Research Foundation's People Forum and a past recipient of the ARF's Great Mind Award for his contributions to the marketing research industry. He is also co-author of the book Marketing to the New Majority: Strategies for a Diverse World.
Adam Jacobson, founder of Adam R Jacobson Editorial Services & Research Consultancy, is a 15-year veteran journalist who has long been active in the U.S. Hispanic market. After completing his education at American University, Jacobson headed west to begin an 11-year tenure at Radio & Records in Los Angeles. He progressed through various positions of greater responsibility at R&R while becoming a recognized expert in the growing field of Spanish-language radio, music, and marketing throughout the world. In 2006 Jacobson took on the role of Associate Editor at Hispanic Market Weekly, and two years later was promoted to the top editor's slot for Hispanic Market Weekly's CMO Essentials online business newsletter. Jacobson's tenure at HMW included the successful launches of the HispanicSportsBusiness and HispanicEntertainmentBusiness platforms.
Berry Jasin is VP/National Sales of Spanish Broadcasting System's Consolidated Operations, responsible for coordinating and developing successful national sales and marketing campaigns for the entire SBS group. Before joining SBS, Jasin served as Sr. Account Manager for CBS Corp., where he was responsible for all network television, radio, and interactive division sales, including, marketing and promotions. Before his move to CBS Corp., Jasin was a Regional/National Sales Manager at Clear Channel. Jane Mago, NAB EVP/General Counsel, directs the work of the NAB legal department. She is responsible for all aspects of the NAB's legal strategy and for ensuring that the organization's pleadings before the FCC, the Courts, and other administrative agencies effectively advocate on behalf of NAB members. Her areas of expertise include constitutional issues (including First Amendment matters), FCC ownership rules, political broadcasting, EEO, administrative law, enforcement, and licensing matters. Mago joined the NAB in 2004 after more than 26 years at the FCC, where she held such high-level as General Counsel, Chief of the Office of Strategic Planning and Policy Analysis, Deputy Chief of the Enforcement Bureau, and legal adviser to three commissioners.
Frank Montero is a Co- Managing Partner with the law firm of Fletcher, Heald & Hildreth, focusing on telecommunications, broadcasting, media, and technology. His practice includes FCC regulatory counseling, corporate finance, asset and securities acquisitions, intellectual property, and real estate and commercial transactions. Montero was an appointed member of the Federal Advisory Committee on Diversity for Communications in the Digital Age, and he has served as the Director of the FCC's Office of Communications Business Opportunities. Prior to his appointment, Montero was a partner with the Washington communications law firm of Fisher Wayland Cooper Leader & Zaragoza. Montero is on the boards of the Independent Spanish Broadcasters Association, which he co-founded and the MMTC, as well as the National Association of Minority Media Executives, and also helped form the American Hispanic Owned Radio Association (AHORA).
Arthur Rockwell, VP/Sales for Geoscape, has spent nearly two decades educating and working with clients to tap in to the increasingly diverse and affluent U.S. Hispanic market. He previously worked for CBS Outdoor Latino as SVP/Sales; while at CBS Outdoor, he piloted a new division to market, promote, and sell out-of-home media coverage of the U.S. Hispanic market. Rockwell, born in San Jose, Costa Rica, spent his childhood between Costa Rica and Indiana.
Rosemary Scott, VP/Research & Corporate Communications for Border Media Partners, is a nationally recognized research director specializing in media marketing and consumer research, with more than 25 years of experience in research, marketing, and public relations. At Border Media, she is responsible for marketing and communication strategies for multiple radio stations across four Texas markets. Before joining Border Media, Scott served as South Texas Regional Director of Research and Marketing for Univision Radio; Director of Research and Marketing for Hispanic Broadcasting Corporation; Director of Hispanic Marketing for KTFM' and Director of Research and Development for TK Communications, and Director of External Public Relations for Tichenor Media System. Her experience also includes being a principal of marketing and research agency Guy Scott and Associates.
Rich Tunkel is Director of Sales at Arbitron, where he specializes in multicultural marketing and research and is responsible for Arbitron's corporate relationship with the largest Spanish broadcasters in the country. He also manages and leads Arbitron's dedicated team of radio station sales and service professionals in the Northeastern U.S. In his career at Arbitron, Tunkel has served as the liaison for broadcast TV stations, cable operator, and cable networks during the initial demonstration phase of the first U.S.-based test of the PPM. He also oversaw sales during the launch of Arbitronís ratings service for digital radio in 2001 and was previously VP/Radio Sales at Scarborough Research.
Bill Velez, Executive Director,Radio Music License Committee, is a 40-year industry veteran. He has been employed by all three public performance right organizations in the U.S. -- ASCAP, BMI and, more recently, as President/COO of SESAC. At SESAC, Velez directed the establishment of SESAC Latina, the first U.S.-based performance right entity devoted exclusively to the licensing of Latin music copyrights. Velez's career has now come full circle and he has crossed over to the broadcast radio industry as Executive Director of the Radio Music License Committee, a non-profit that represents the majority of the nationís terrestrial radio stations in fee negotiations with the music licensing agencies, such as ASCAP and BMI.
Chris Wood, Univision Communications SVP/Assistant General Counsel, advises Univisionís radio and television stations, program networks, Standards and Practices department, affiliate relations group, and ad sales teams on compliance with the Communications Act, FCC rules, and proposed new regulations. He represented Univision in negotiations with Arbitron concerning its introduction of the PPM ratings system. He provides legal support for Univision's Government Relations office in Washington and oversees the company's responses to FCC inquiries and comments filed in FCC proceedings. Before joining Univision in 2005, Chris was a partner at the law firm Fleischman and Walsh (now Edwards Wildman Palmer) in Washington, where he counseled radio and TV broadcast stations on FCC compliance matters.
Phillip R. Woodie is President of New York-based LER Audio+ and has more than 30 years of experience in media management, sales, marketing, and operations, including 16 years in Spanish-language media. Woodie has held management and leadership positions in local, regional, and national TV, network TV, local, regional, and national radio, network radio, nation cable. network cable, and online. He's worked for such companies as Entravision Communications, ABC/Cap Cities/Disney, Comcast, Univision, and Azteca America Network.