3:30-4:15pm Keynote Speaker: Geraldo Rivera 
Geraldo Rivera -- investigative journalist, author, and host of Fox News Channel's Geraldo at Large -- will deliver the May 19 keynote address at Radio Ink's Hispanic Radio Conference. Rivera is an award-winning journalist and the author of seven books, including the recently released His Panic: Why Americans Fear Hispanics In the U.S., which examines the growth of the Hispanic population in the U.S. Rivera has been known as a hard-hitting investigative reporter since the earliest days of his career, and he's also an experienced foreign correspondent who's reported from Afghanistan, Lebanon, Kosovo, Chile, and Columbia, among many other countries. At home, he's been on the front lines of such high-profile stories as the O.J. Simpson trial, the Michael Jackson trial, and the aftermath of Hurricane Katrina. Don't miss what he has to say.
Sponsored by Interep

4:15-5pm Hispanic Radio and Advertising Parity: Pipe Dream or Possibility?
How can Hispanic broadcasters get agencies to create and/or implement a true Hispanic initiative? How can they address CPP objections and the tendency of advertising agencies to price Hispanic radio off general-market ratings? Is there a place for "qualitative" selling in a numbers world -- or in those places where there are no numbers? Get the low-down from a panel of agency and client experts who know.
Moderated by Angelica Balderas, VP/National Sales, Bustos Media
Jose Cancela, Principal, Hispanic USA Inc.
Jose Lopez-Varela, CEO, ADN Communications
Isabella Sanchez, Vice President/Managing Director, Tapestry
Rosa Serrano, Director of Planning and Buying, Lopez Negrete Communications

5-5:50pm Inside the Minds of Hispanic Radio's Top Programmers: From Format Forecasts to Competitive Clutter
What's the impact of PPM on Hispanic programming? How do stations effectively market in those metros getting cluttered with seven or eight Spanish stations? And is English the "new Spanish"? Or is Spanish the "new English"? Our panel of top programmers examines these complex issues and more.
Moderated by Marilyn Santiago, President, Sunshine Integrated Solutions
Pio Ferro, VP/Programming, Spanish Broadcasting System
Jorge Guillen, Operations Manager, KLBN-FM/KXOB/KOQO -- Lotus Communications/Fresno, CA
Nestor "Pato" Rocha, VP/Programming, Entravision Radio/Los Angeles
Jose A. Santos, VP/Spanish Language Programming, BMP Radio & President, Santos Latin Media
Rich Tunkel, VP/National Group Service, Arbitron

5:50-6pm
(To Be Announced)

6-7pm Cocktail Party (Exhibit Area)

Sponsored by Univision

May 20

7:15-8am Continental Breakfast (Exhibit Area)
Sponsored by ESPN Deportes

8-8:45am How to Develop Better Reps and More Revenue for Hispanic Radio
How do you train your sales force to sell the Hispanic market place to both the general and the Latino communities? Where are tomorrow's Hispanic sales superstars coming from -- and how do you find the time to train them amidst corporate "instant message" demands? America's best Hispanic sales leaders share how they do it and why they believe better reps don't just make better sales -- they make better clients, too!
Moderated by Peter Remington, VP/Market Manager, Los Angeles & San Francisco, Spanish Broadcasting System
Carl Butrum, President, Bayliss Foundation
Jerry Del Core, VP/Market Manager, BMP Radio/Austin
Barry Fischer , General Manager/Spanish Broadcasting System, McGavren Guild Radio
Philip Gabbard, Director/Radio Sales, Entravision Radio/El Paso

8:45-8:55am Matrix Solutions
Account Prioritization – Best Practices to Identify an Advertiser's Budget
Whether you're fighting for an advertiser’s Hispanic budget, radio budget, or entire budget, there is a better way for your sales team to ensure their selling efforts yield the greatest results. This case study will show you how you can quickly identify how much money an advertiser should be spending with your station or cluster. Presented by Matrix Solutions President D.J. Cavanaugh.

8:55-9:40am Facing the Music with New Media: Does Culture Make a Difference -- and How?
How will technology and the Internet impact the future of Spanish radio? Are Hispanic radio stations embracing the convergence with new media technology? Are there differences in how Hispanic consumers use the Internet, cell phones, text messaging, and social networks -- and, if so, in what ways? And how can Hispanic radio stations optimize the potential of this exploding new revenue stream?
Moderator: Rockie Thomas, Associate Consultant/New Media, McVay Media
Ivan Braiker, Chief Executive Officer, HipCricket
Sonia Highet, Director of Customer Development, MediaSpan
Richard Rene , VP/GM U.S. Operations, Dload

9:40-10am Break (Exhibit Area)
Sponsored by Megatrax

10-10:40am The Great Immigration Debate: The Impact on Hispanic Radio, Its Listeners, and Advertisers
National attention is intently focused on immigration issues, including legislation and reform. What is the effect on Hispanic broadcasting, especially as regards hiring and staffing practices? How will it affect programming and content? And what are the implications for Hispanic promotions and sales?
Moderated by Rosemary Scott , Corporate Communications/Research Director, BMP Radio
Cesar Martinez, Media Director, Matt.org
Herbert Levin, President, Spanish Radio Productions
Pieter D. Speyer, immigration attorney and Radio Hispana talk show host