Balderas Leads Killer Revenue Panel
Angelica Balderas is the National Sales Manager for Adelante Media Group, and she will moderate a Hispanic Radio Conference panel focused on how stations can find and capture revenue in 2012. Balderas says the panel will focus on a number of ways to help uncover that money:
- Spanish stations pricing off general-market cost per points -- and how to move marketers and agencies to include Spanish media
- What is the right revenue mix for a successful Spanish-language station (national, agency, local direct)? How much do you have to depend on Hispanic-owned businesses to become profitable?
- How do you balance a sales staff of general-market sellers, bilingual sellers, and Spanish dominant sellers?
- And much more!
Stimulate Station Growth In San Diego
Are you looking for actionable, innovative ways to stimulate your station's or company's economy during these challenging times? This year's Radio Ink Hispanic Radio Conference will give you at least five solid ideas for increasing sales when Barry Fischer, COO of McGavren Guild Media, presents a panel on the "Three R's: Radio, Revenue and Recession."
This session will delve into questions like: How does Hispanic radio position itself amid the added challenges facing the ad economy today? What's the key to keeping Hispanic radio on the buys, and what are the top five reasons Hispanic radio's sellers need to give clients and agencies to get their share of the pie in 2012? We'll hear from all sides -- client, agency, and a station that is getting it right.
Caballero Honorary Chair Of Hispanic Conference
Highly respected broadcaster Eduardo Caballero will serve as honorary chairman for the upcoming Hispanic Radio Conference, being held in San Diego. Radio Ink VP/GM Deborah Parenti says, "We are extremely honored and proud to have Mr. Caballero as honorary chair of the Hispanic Radio Conference. His vast experience in all areas of Hispanic broadcasting, advertising, and public service will help insure a compelling, focused and exciting agenda for the 2012 conference."
About the conference, Caballero says, "This is the right moment for us to come together to address the challenges, trends, issues, and particularly the opportunities in front of Hispanic radio broadcasters across the country. It offers a unique chance to unite and exchange ideas targeted to radio and digital platforms. Because of its importance, we as an industry need to embrace this effort and make it successful so it can continue. The timing could not be better. The 2010 Census added an enormous volume of compelling statistics that irrefutably support what we have known for a long time: The United States is the second-largest Spanish-speaking nation in the world, a culturally diverse cohesive force, and the strongest Hispanic economy -- formed by major Hispanic radio listeners and heavy users of all types of digital and social media."
San Diego To Host ThirdGroundbreaking conference will empower stations to engage new advertisers and connect more deeply within community.
Radio Ink Hispanic Radio Conference
The third Radio Ink Hispanic Radio Conference will bring together leaders in the Hispanic radio community and experts in Hispanic advertising and media for a comprehensive overview of opportunities and strategies within this rapidly transforming sector. The conference will be held March 21-22 at the Hyatt Regency Mission Bay in San Diego.
This conference will inspire stations, brands, advertisers, media companies, and those working in Hispanic radio and inform them about how to best take advantage of the current opportunity provided by new census information. Not only will this conference reveal strategy and tactics to increase investment by advertisers into the Hispanic radio sector, it will empower and arm troops selling Hispanic radio with the data and tools necessary to increase advertising and ensure advancement within this highly regarded demographic.
"Hispanic radio is kind of a microcosm of both the industry and the populations it serves," said Deborah Parenti, VP/General Manager of Radio Ink. "From its launch in 2007, the Hispanic Radio Conference has aimed to embrace all of those facets with an agenda that spotlights the opportunities, address the challenges, and unites the leadership of Hispanic radio. We are excited and proud to work with the Hispanic radio industry again in presenting the 2012 Hispanic Radio Conference in San Diego."
Over the past few decades, the Hispanic radio landscape has evolved significantly. No longer a regional specialty, Hispanic radio formats have cropped up nationally as general-market radio companies are recognizing the value of Hispanic programming, and of serving Spanish-language radio in all formats, for all demographics.
New Census Info Underscores Vital Need for Satisfactory Spanish-Language Programming
Between 2000 and 2010, the U.S. Hispanic population grew by 43 percent -- more than four times the growth for the population overall.
"This census will turn the tide for Hispanic radio," Said B. Eric Rhoads, Publisher of Radio Ink. "Because of the growth of the Latino population, its importance as a marketing segment will impact all advertisers in America and all radio groups."
Eight states (California, Texas, Florida, New York, Illinois, Arizona, New Jersey, and Colorado) have populations of over 1 million Hispanics each, and account for almost 38 million Hispanics in total.
34.3 percent of Hispanics are 18 years old or younger, and the median age is just under 28.
Hispanic media will continue to grow as an important outlet for, and servant to, a community that's young, vibrant, and nationwide. To connect with Hispanic listeners is to connect with the listeners of tomorrow.
"It is my belief that there is a continued need for unity among Hispanic radio operators," Rhoads said. "This industry within an industry needs unity to strengthen its opportunity with advertisers. By finding a unified way to build Hispanic radio and increase its tools, its opportunities, and its sophistication, we can grow as an industry. We've developed a fresh new format for this year's conference, which will not only be informative to everyone operating in Hispanic radio, it will actually engage multiple advertisers not using Latino radio with ammunition to seriously consider the format."
For information about involvement in the 2012 conference agenda, please contact:
Deborah Parenti, Radio Ink VP/GM, at firstname.lastname@example.org.