WHAT-AM Philadelphia last week began broadcasting Alternative Rock in HD Radio, christening the station “Skin Radio.”
WHAT-AM management says theirs is the first radio station in the country to broadcast the Alternative music format in HD Radio on the AM band. They also want the public to know that in an effort to help educate the market about HD Radio, the station will welcome listeners to visit the studios for live demonstrations of the improved audio quality. The station will also be demonstrating the new audio technology at locations around Philadelphia.
According to station owner and GM Tom Kelly, "Listeners are very impressed with the audio quality of AM on HD Radio. And we are proud to put Philadelphia in the spotlight with this revolutionary new technology on Skin Radio. The young adult alternative music audience in Philadelphia has been starving for this music and now they have a reason to buy HD Radio receivers."
