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It’s Philadelphia Freedom – From Paper & Pencil Diaries – As PPM Goes Live Today
Arbitron today (1/11) will release the very last radio ratings for Philadelphia that it plans to produce by paper-and-pencil diaries: the Fall 2006 Philadelphia Local Market Report. Starting today (1/11), Arbitron will begin Portable People Meter measurement in Philadelphia.
Philly PPM Specifics:
Based on a target install of 2,040 persons age 6 and older, Arbitron says they are currently more than 90 percent installed.
Cell phone-only households are being recruited for the PPM service in Philadelphia. Nearly 10 percent of the installed panel are cell phone-only homes.
“We have truly ended an era with the delivery of the Radio Market Report for the Fall Survey. These are the very last ‘currency’ radio ratings for Philadelphia that we intend to tabulate using entries written in diaries,” said Jay Guyther, senior vice president, Rating Services, Arbitron Inc. “The arrival of the PPM service also means the end of Arbitrends for Philadelphia. Instead of Winter Phase 1 and 2 Arbitrends reports, subscribing stations will receive monthly PPM-based audience estimates using the installed PPM sample.
“Our PPM panel design supports weekly reporting with the same large sample sizes as the monthly reports, so the PPM Weeklies will be 52 discrete reports—not rolling averages—with the same demos and dayparts as delivered in our current Arbitrends service.”
The following groups and independent stations get a checkmark on the Arbitron list as “encoding participants” as of January 10, 2006. They are:
Beasley
CBS Radio
Greater Media
Nassau Broadcasting Partners LP
Millennium Radio Group
Radio One
WBEB-FM –Independent
WHYY-FM–Independent
NextMedia Group Inc
Reading Eagle Company
Inner City Broadcasting Corp.
University of Pennsylvania
Cabrini College
Camden County College
Burlington County College
WHOL-AM - Matthew Braccili
WVBV-FM - Hope Christian Church of Marlton
WCHE-AM - Chester County Radio
Equity Communications LP
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From the Publisher
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