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Clear Channel Partners With MSN For HD Data Application
Clear Channel Radio and Microsoft Corp. announced on Monday at the International Consumer Electronics Show 2007 that they have partnered to build a nationwide data delivery service using HD Radio technology, providing personalized and localized content to a variety of HD Radio receivers.
This initiative will be branded MSN Direct HD, an extension of Microsoft's existing MSN Direct service, which currently transmits information including traffic, weather, movie times, sports, and stocks to Smart Watches, weather stations, GPS navigation devices and small home appliances. Field tests of the data delivery service will be conducted with the support of iBiquity Digital Corporation, the developer and licensor of HD Radio Technology.
“We are really excited to provide MSN Direct glanceable information in high definition format and also to make it available to a whole new range of devices through HD Radio and our partnership with Clear Channel. MSN Direct is a great fit for the next generation of data capable HD radios,” said Eric Lang, general manager of the Spot initiative at Microsoft. "Clear Channel Radio has demonstrated its commitment to the aggressive roll-out of HD digital radio, and will help further extend the MSN Direct-enabled product category and the realization of our vision of making everyday objects smarter through technology.”
Clear Channel Radio is currently offering HD digital radio primary broadcasts on more than 340 of its radio stations across the country of which two thirds are supplying additional audio content via HD Radio multicasting.
“Microsoft’s Spot initiative has illustrated their ability to turn personal objects into mobile tools with this impressive platform,” said Jeff Littlejohn, executive vice president, Distribution and Development for Clear Channel Radio. “Combining Microsoft’s existing technology and customer service background with Clear Channel’s unprecedented HD Radio delivery platform will provide customers with a world class data service.”
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