Bridge Study Examines Radio Listeners' MP3 Players
According to a Bridge Ratings consumer study, the number of songs stored on MP3 players varies by amount of weekly radio listening. The study found an inverse relationship among those consumers who spend less than the average amount of time per week listening to radio of any kind.
According to the study of 2900 persons between 12 and 64 years of age, the average weekly radio listening is 34 hours per week. This includes listening to terrestrial, satellite and Internet radio. Listeners who spend less than the average 34 hours a week with radio of any kind tend to have more songs on their digital music players.
Light users of radio average 410 songs while average or heavier consumers of radio average 289 songs.
Also in this study, 67 percent of radio consumers age 12 and older said they had no interest in using their cell phone to play back audio tracks.
