Bridge Ratings: More Listeners Sticking With Stern Than His Stations Bridge Ratings is currently measuring radio listening and audience behavior in several markets where Howard Stern is heard.
In response to questions regarding the potential audience Howard will take with him to Sirius Satellite Radio in January of 2006, Bridge Ratings has found that only 5% plan to stick with the radio station Stern is currently on, 41% will leave the current station and seek other morning show options and 23% intend to subscribe to Sirius.