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September 2, 2010

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First Mediaworks


Radio Contest Winner Wants Cash, Not Candy

A woman who won a radio contest that promised the winner "100 grand" sued after the station gave her a candy bar – a 100 Grand candy bar – instead of $100,000.

Norreasha Gill has filed a complaint against Cumulus Media, which owns WLTO-FM in Lexington, KY. Gill says the station breached a contract to pay $100,000 to the contest winner.

Night host DJ Slick sponsored the station's contest to "win 100 grand," Gill said in the lawsuit. She won by listening to the radio show for several hours and being the 10th caller at a specified time.

She went to the station the next morning to pick up her prize, but was asked to return later. When she got home, she found that the station manager had left a message explaining she had won a 100 Grand candy bar, not money. Later, he offered her $5,000, Gill said.

"I said I wanted $95,000 more," she said. "Nobody would watch and listen for two hours for a candy bar."

Before her family went to sleep that night, Gill says, she promised her children that they'd have a minivan, a shopping spree, a savings account and a home with a back yard.

"What hurts me is they were going to get me in front of my children, all dressed up, and hand me a candy bar, after all those promises I made to them," she told the Lexington Herald-Leader. "You just don't do that to people."


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