As reported by CNN/Money, five full months into 2005, Internet and cable television advertising is strong, while network television and newspapers are struggling. And radio advertising numbers are getting a big yawn at the moment from Wall Street.
Merrill Lynch analyst Lauren Rich Fine concluded in a report released last week that there is "absolutely no momentum" in US advertising.
The report comes as the major television broadcast networks are trying to sell commercial time for the fall season. Merrill Lynch and other media analyst predict advance sales of primetime advertising will be flat at about $9.1 billion or slightly higher this year compared to a year ago.
Cable network sales, on the other hand, are expected to grow 11 percent, to $7.3 billion, due to climbing ratings and lower ad rates compared to network television.
