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Clear Channel To Launch Stripped Series For Station Websites
Clear Channel Radio announced yesterday that it will begin production next month on Stripped, an exclusive, weekly in-studio performance series that will be available, on-demand, from the company’s radio station websites. Artists from pop, adult contemporary, urban, country and rock formats will be featured, with Rob Thomas, John Legend, Gavin DeGraw and Jesse McCartney up first.
All performances – which will be branded as local-station programming – will be shot live with four hand-held cameras in a widescreen format. The five-song shoots will include hits, a new single and one cover, all with a new flair and arrangement.
A comprehensive promotions package for each weekly performance includes the following:
• Satellite radio tour with exclusive on-air interviews and listener questions in 10 to 15 key markets and a general interview to all other participating markets;
• Significant on-air campaign, including spots and mentions;
• Heavy promotion on participating stations’ home pages; and
• An e-mail blast to station database the week of performance’s debut.
In addition, local program directors, artists and labels will be able to track interest in the weekly performances local market by local market, giving important visibility into audience reaction.
“Stripped will offer artists a chance to connect with our devout audience in a brand new way, both on-air and online,” said Evan Harrison, executive vice president of Clear Channel Radio and head of the company’s Online Music and Radio unit. “Each StrippedTM session will strip artists to their essence and provide a unique and intimate experience for fans on our stations’ websites.”
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From the Publisher
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