The Week Online Archive
Foneshow Adds Geo-Targeting
November 18, 2008: Foneshow, which sends on-demand radio content to mobile phones, has added a new geo-targeting tool that lets stations and advertisers target local markets, customizing pre- and postroll content by area code, full or partial ZIP code, or geographic range.
"With the addition of geo-targeting, Foneshow becomes more than just a radio on demand platform, it becomes a terrific tool for affiliate relations," said Foneshow founder/CEO Erik Schwartz. "With geo-targeting, an individual in Los Angeles who subscribes to a certain show will hear a pre- and postroll sweeper that applies to their local affiliate, and a subscriber in Seattle will hear the sweeper for their corresponding affiliate. Here at Foneshow, we are delighted to add another level of personalization for our publishers and subscribers."
Along with the ad targeting, the new feature can point subscribers who are not in range of an affiliate to Internet radio or podcasts, or send them to the new frequency when a station moves.