The Week Online Archive

Emmis Interactive Adds Affiliates

November 10, 2008 :Carter Broadcasting's Urban KPRS-FM/Kansas City, Gross Communications' Smooth Jazz WLOQ-FM/Orlando, Dittman Group's Top 40 WABB-FM/Mobile, and Capitol Broadcasting's AC WRAL-FM/Raleigh have signed on to use Emmis Interactive's BaseStation platform and its sales consulting services.

"These are successful stations looking for a way to grow," said Emmis Interactive co-President Deborah Esayian. "And to grow, they need to develop a serious interactive strategy and business. They chose Emmis Interactive to be their partners in that journey."

Carter Broadcasting's Mike Carter said, "My grandfather built this business, and in order to preserve and grow what he built for my family, we need to be able to do interactive right. We chose Emmis Interactive to help us because they are a complete solution, and they understand our needs."

WLOQ GM Ken Marks said, "We believe the interactive space is the most critical part of our future, and there's no company better prepared to take us there than Emmis Interactive."

The Week Online

Dunkin' Donuts Makes Friends On Facebook

February 26, 2009: Dunkin' Donuts has made a big move into social media, but not to promote its doughnuts. Instead, it ran a two-day Faceook event to promote multigrain bagels, light lattes, and other healthier fare.