The Week Online Archive
CBS Radio Partners With Triton's Mass 2 One
October 8, 2008: CBS Radio and Triton's Mass 2 One Media have signed a deal that will put all CBS Radio station listener clubs on a single unified platform.
CBS Radio has over the last three years moved all its websites onto a common platform, created new streaming and unified video platforms, and launched new mobile and ad-serving platforms.
Said CBS Radio, "Each of these strategic moves has allowed us to grow audiences, incease engagement, and better serve our advertisers. The Mass 2 One platform will allow us to complete the circle and bring the last of our systems under a common umbrella."
Los Angeles will be the first market to move to the Mass 2 One system.