The Week Online Archive

CBS Radio Partners With Triton's Mass 2 One

October 8, 2008: CBS Radio and Triton's Mass 2 One Media have signed a deal that will put all CBS Radio station listener clubs on a single unified platform.

CBS Radio has over the last three years moved all its websites onto a common platform, created new streaming and unified video platforms, and launched new mobile and ad-serving platforms.

Said CBS Radio, "Each of these strategic moves has allowed us to grow audiences, incease engagement, and better serve our advertisers. The Mass 2 One platform will allow us to complete the circle and bring the last of our systems under a common umbrella."

Los Angeles will be the first market to move to the Mass 2 One system.

The Week Online

Dunkin' Donuts Makes Friends On Facebook

February 26, 2009: Dunkin' Donuts has made a big move into social media, but not to promote its doughnuts. Instead, it ran a two-day Faceook event to promote multigrain bagels, light lattes, and other healthier fare.