The Week Online Archive

Mullinack Becomes Wheatstone's New Director/Marketing

August 8, 2008: Howard Mullinack has arrived at Wheatstone, makers of professional broadcast and audio equipment, in the newly created post of Director of Marketing.

He joins from the Director/Marketing & Development post at Sierra Automated Systems and before that was CEO of Graham-Patten and VP/Sales & Product Development for Orban. Before moving to Orban, Mullinack was a longtime broadcast engineer and chief engineer in major-market radio.

"Howard brings to Wheatstone invaluable hands-on broadcast experience in project management and marketing of studio consoles and routing systems, audio processing, and studio facility design and project management," said Wheatstone President Gary Show. "I'm proud to have Howard on board. All of us on the Wheatstone team look forward to his contributions."

The Week Online

Dunkin' Donuts Makes Friends On Facebook

February 26, 2009: Dunkin' Donuts has made a big move into social media, but not to promote its doughnuts. Instead, it ran a two-day Faceook event to promote multigrain bagels, light lattes, and other healthier fare.