CW News Archive

Gap Chooses Ando Media For Measurement, Ad Insertion

July 3, 2008: Ando Media gets a new customer as Gap Broadcasting signs on to use its Webcast Metrics audience measurement and AdInjector ad insertion services for all of its Internet radio stations.

"We are looking forward to utilizing Ando Media's services, which are quickly becoming the standard in the industry," said Gap CEO George Laughlin. "Through Ando's systems we look forward to generating a significant amount of digital advertising revenue."

Gap owns and/or operates 119 stations in 25 mid-sized markets, mostly in the Gulf Central and Pacific Northwest region.

The Week Online

Dunkin' Donuts Makes Friends On Facebook

February 26, 2009: Dunkin' Donuts has made a big move into social media, but not to promote its doughnuts. Instead, it ran a two-day Faceook event to promote multigrain bagels, light lattes, and other healthier fare.