CONVERGENCE 2011
Speakers and Panelists



 

 

 

Companies That Attended
Convergence 11:

10LocalCoupons.com
7 to 8 Media
Abacast
Adelante Media Group
Astral Radio
Audiation
Audio4Cast
BIA/Kelsey
Big River Broadcasting
Bonneville International
Broadcast Adventures
Broadcast Electronics
Brown Jones Media
BRS Media
Cable Car Communications
Cadena Musical
Canadian Music Week
CBS Interactive Music Group
AccuRadio
Citadel Broadcasting
Clear Channel Communications
College of Charleston
Cool Radio
Crawford Broadcasting
Curtis Media Group
David Perry & Associates
Davis Wright Tremaine
Dial Global
Deseret Digital Media
Earls Family Broadcasting
Electronic Media Marketing
Emmis Communications
Finger Candy Media
Goodradio.tv
Google
Greater Media
Greater Media Interactive
Greenspun Media Group
HayHouse
Hipcricket
Hocking College
Hubbard Radio
Ingstad Broadcasting
Ingstad Media
Internet Streaming Corp.
ITT Technical
Jacobs Media
Jazz.FM 91
Jelli
Journal Broadcast Group
SNL/Kagan
Katz 360
KAZU Radio
KHTS Radio
KJLH Radio
KMMO-AM & FM
KPRI Radio
KXKC Radio
KXLY Radio
Lanser Broadcasting Corp.
Leighton Interactive
Lexos Media
Lincoln Financial Media
Live365
LKCM Radio Group
Local Media.FM
Make It Work
Malkan Interactive Communications
McGavren Guild Media
McVay New Media
Mercury Capital Partners
Microsoft
Millennium Radio
Monster Media
Morgan Murphy Media
NABEF
Napa Valley College
Nordmann
Norsan Multimedia
Ohio Center for Broadcasting
Owned Media Group
Pandora
Powell Broadcasting
Premiere Radio Networks
Presslaff Interactive
Principle Broadcasting
ProgReps
Promo Suite
RAB
Radio One
RCS-Media Monitors
Regional Reps Corp
Revision3
Riviera Broadcast Group
ROVI
Salem National
Schurz Communications
Second Street
ShortForm
Slacker
Sound Mind
SoundHound
South Georgia Broadcasters
Sparknet Communications
Spirit of Alaska Broadcasting
Stitcher Radio
Sungevity
Talk Radio Network
TargetSpot
TheMediaDash.com
Thompson Marketing & Management
TownHog
Triplicity Marketing
Triton Digital Media
TuneIn
Tworkz.com
University of London
University of North Texas
USTREAM
Walden Venture Capital
WCHL Radio
Yea! Network
Zimmer Radio


 

 

 

 

Agenda

CONVERGENCE '12
AGENDA

June 4-5
Santa Clara Convention Center



Monday, June 4

1-1:15 p.m.
Conference opens

1:15-1:30 p.m.
Opening Remarks
B. Eric Rhoads
, Publisher/CEO, Radio Ink

1:30-2:45 p.m.
Keynote Address: To be announced.

Session One: 2:45-3:30 p.m.
Radio: A 2015 View -- The Digital Dashboard and Beyond
It's not just about apps -- the digital dashboard is re-inventing how consumers access and use media in automobiles. Engineers and automakers will show you exactly what is already competing with radio for the dashboard and what is coming within the year. This is no longer about the future, it is about today. See the competition up close, so you are prepared to innovate and adapt to preserve the historically sacred home of radio in the dashboard.
Moderator: Buzz Knight, VP/Program Development, Greater Media

Session Two: 3:30-4:05 p.m.
A Managers' Guide to a Complete Digital Strategy
Managers often have several issues... lack of time to focus on digital, lack of belief that it can produce revenue, lack of resources to invest, lack of confidence that they know how to set the right strategy, and lack of understanding in the depth needed to implement and manage digital. This session starts with the basics you need to know. What is working, how to build it cost-effectively, what needs your attention, what advertisers want, metrics you need, people you need, and the entire digital strategy. Follow this strategy and it's a path to new revenues, whether large or small market.
Moderator: Dan Halyburton, VP/Innovation, McVay New Media

Session Three: 4:05-4:40 p.m.
Advertisers Speak Out : Why Radio Is Missing Billing Because They Refuse to Meet Their Digital Needs and How Radio  Must Respond.
In the world of advertising, if it's not linked to digital media, if it's not accountable, if it doesn't have granular measurement, it's not relevant. This panel brings advertisers together to articulate why radio is missing the boat, why their clients won't let them buy any media which is not aligned with digital, and why your website isn't a digital strategy. What do advertisers need to make better digital buying decisions that also enhance and increase radio's return on digital investments? What do advertisers need from radio stations in terms of both content and accountability -- and what's the best way for stations present their digital platforms?  What key elements should be part of every proposal? What tools provide the kind of measurement that meshes digital delivery with broadcast ratings? Clients, agencies, and research experts come forward to lay out, in elementary terms, what every radio rep, manager, and owner needs to know.

4:40-5:25 p.m.
Keynote Address: To Be Announced

Session Four: 5:25-6:00 p.m.
The Mobile Gorilla: How Mobile has Transformed Media and What Everyone Must Understand to Be Viable and Create Revenue.
Explore the latest mobile trends in the hottest and fastest-growing segment of digital media. What's hot in mobile -- and how can you better integrate this platform into your business model to create greater consumer appeal and drive more revenue to the bottom line?

6:00-6:10 p.m.
InfoPod
Drill down on specific information and services to assist your digital media strategy.
Prize giveaway; must be present to win.

6:10-6:40 p.m.
Radio Ink's 2nd Annual Digital Awards
Join us as we reward innovative digital marketing in radio.

6:40-7:40 p.m.
Cocktail Reception (Terra Courtyard - Hyatt Regency)

Tuesday, June 5

7:45-8:30 a.m.
Continental Breakfast

Session Five: 8:30-9:10 a.m.
Message to the Radio Industry:  Wake Up, Kick Ass, and Take Names
Gordon Borrell is back, and this time he's armed with a an arsenal of eye-popping research about what's happening to local media. While he sees most radio stations squandering the Internet opportunity, he's also seeing some who’ve gulped the digital Kool-Aid and are now generating five to 10 times the digital revenue of their peers. His message: Radio has a huge advantage when it comes to the Internet, and those who can see it -- and follow the lead of a few others -- will make the transition from a "medium" company to a media company.
Gordon Borrell, CEO, Borrell Associates

Session Six: 9:10-9:45 a.m.
Six Specific Things You Can Do to Bring 20% More Revenue In the Door, Without Deep Investment
Selling a sponsor digital, mobile, access to a mailing list of dedicated readers -- and, oh, yeah, radio, too. Why do we lead with radio? Because it's what we grew up with. But there’s a whole bunch of people who have grown up with digital media, texting, and social media more important in their lives than radio. Work to their strengths.
Moderator: Ruth Presslaff, President, Presslaff Interactive Revenue

9:45-9:55 a.m.
InfoPod
Drill down on specific information and services to assist your digital media strategy.
Prize giveaway; must be present to win.

9:55-10:15 a.m.
Break

Session Seven: 10:15-10:50 a.m.
The App Factor: Apps Changed the World in Ways You Don't Yet Know. Their Impact on Media Usage, Radio, and Audio Consumption, and Where It's All Going
Apps are not just for iPods and iPads anymore. They have hit the desktop and become hugely popular with the digital "jet set." But are some stations putting the app before the horse? Is your station's digital strategy solid enough that an app will truly and tactically enhance that strategy? Or is your app like yesterday's Flash designs -- lots of sizzle but no real substance? This session will provide the reality check on apps: when and where they work, and when a fine-tuned mobile version of your site might be better for branding.
Moderator: Scott Wallace, CTO, YouPlus Media

Session Eight: 10:50-11:25 am
Radio's Global Renaissance
Who cares what they do in other countries? You should! Successful digital marketing and digital radio initiatives from around the globe will be explored when Convergence introduces you to people from around the world with innovative digital solutions that are making them rich.
Moderator: Kurt Hanson, Publisher, RAIN; CEO, AccuRadio

Session Nine 11:25-Noon
The Google+ Factor: How Google is Rebuilding Search Around Google+ and Why It Matters to You.
Facebook, Twitter, and others are in phase one, but phase two will look completely different. How you can get ahead of the curve, and why Google+ is about to crush the world with its impact on search.

12:15 p.m. -1:30 p.m.
Lunch

Session Ten: 1:30 p.m.-2:05 p.m.
Search Engine Strategies
Kris Jones
, author of Search Engine Optimization: Your visual blueprint for effective Internet marketing.

Session Eleven: 2:05-2:45 p.m.
The Age of the Personality-Based Network & Platform
Glenn Beck abandoned traditional media to create his own third-screen online television network, and it's a profitable venture. Radio personality Tom Leykis  abandoned radio syndication to create his own online radio network. Established local personalities displaced by layoffs are starting their own local online broadcasts. Is this a trend? What does it take to create an online network, what are the pitfalls, how are ads sold, and what impact, if any, do these ventures have on the media from which they came?
Moderator: Kraig Kitchin, Co-President, Sound Mind, Inc.

2:45-2:55 p.m.
Break
Sponsored by BE

3:00-3:45 p.m.
Keynote address: To be announced

Session Twelve: 3:45-4:20 p.m.
Digital Chiefs' Super Session
Hear from top media-company CMOs addressing the reality of today -- and a window on the future.Where do they think you should house your stations on line? TuneIn, iHeartRadio, in-house?  What about streaming, Pandora, and the many new challengers to radio? Where are they really going? And, more important, where will that lead us? How to deal with these and other issues on their radar in a session you won’t want to miss!

4:20 p.m.
Closing Remarks    
     

Bronze Sponsor

Corporate Sponsors

 


Convergence 2012 Advisory Board

Co-Chairs:

Kraig Kitchin, Co-President, Sound Mind Inc.

Larry Marcus, Managing Director, Walden Venture Capital Sprout Stage Investors


Lynn Anderson, President, Lynn Anderson Integrated Media Group
Gordon Borrell, CEO, Borrell Associates Inc.
Dan Halyburton, Vice President, Innovation, McVay New Media
Buzz Knight, VP/Program Development, Greater Media
Brian Lakamp, President, Clear Channel Digital
Ruth Presslaff, President, Presslaff Interactive Revenue
Ken Rutkowski, President, KenRadio Broadcasting
Ellis Terry, Sales Manager, Western U.S.A., Nautel
Scott Wallace, CTO, YouPlus Media