CONVERGENCE '11
AGENDA

May 18-19
Microsoft Silicon Valley Conference Center

Convergence MC: Eric Greenspan, founder/CEO, Make It Work Inc.
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Entertainment provided by: Allen Stone

Wednesday, May 18

1-1:15 p.m.
Conference Start

1:15-1:30 p.m.
Opening Remarks
B. Eric Rhoads, Publisher/CEO, Radio Ink

1:30-2:45 p.m.
Keynote:
Tim Sanders, Best-selling author and entrepreneur

Session One: 2:45-3:30 p.m.
The Socialization of Radio
Twitter, Facebook, and other social media have become major forces in society and business. This session will focus on how radio stations can use these tools to their benefit to enhance revenues as well as advertiser and listener interaction, with specific examples of stations using them to the fullest.
Moderator: Jim Kerr, VP/Strategy, Triton Media
Michele Laven, SVP/Strategic Partnerships, Clear Channel Radio
Fred McIntyre, Vice President, CBS Interactive Music Group
Jessica Northey, Owner/CEO, Finger Candy Media
Jimmy Steal, VP/Programming, Emmis Communications

Session Two: 3:30-4:05 p.m.
The Changing Face of Video
The combination of Ustream, YouTube, and Google TV has changed advertising and communication forever. How can your station best implement video strategy, and how can you make it pay volumes in revenues?
Moderator: Jim Louderback, CEO, Revision3
Nader Ghaffari, Co-Founder/CEO, ShortForm
Jason Kirk, VP/Content & Distribution, Ustream
Shira Lazar, Co-Founder, Disrupt/Group & Web personality/producer

Session Three: 4:05-4:40 p.m.
Riding the Mobile Momentum
Explore the latest mobile trends in the hottest and fastest-growing segment of digital media. What's hot in mobile -- and how can you better integrate this platform into your business model to create greater consumer appeal and drive more revenue to the bottom line?
Moderator: Paul Jacobs, VP/General Manager, Jacobs Media
Tim Murphy, VP/Digital Strategy & Enterprise Platforms, Entercom
Vic Thairani, Regional Sales Director / Windows Mobile 7, Microsoft

4:40-5:25 p.m.
Keynote:
Shel Israel, Social Networking Author and Social Media Consultant

Session Four: 5:25-6:00 p.m.
Are You Still Hiring Like It's 1999?
Sadly, radio programmers and managers are still thinking "great pipes" first, when they should also be thinking about social media skills, video editing, etc. Times have changed. Who's the social media quarterback in your operation?  Who is setting and implementing social strategy? This session will delve into the criteria you need to consider in hiring today.
Moderator: Mark Preston, VP/Digital, Bonneville International
Daniel Anstandig, President, McVay New Media
Russ Hill, President, Owned Media Group
Darryl Miner, Director/Digital Sales & Strategy, Entercom Sacramento

6:00-6:10 p.m.
InfoPod
Drill down on specific information and services to assist your digital media strategy.
Prize Giveaway. Must be present to win.

  

6:10-6:40 p.m.
Radio Ink's First Annual Digital Awards
Join us as we reward innovation in digital marketing in radio.
 

6:40-7:40 p.m.
Cocktail Reception
 

Thursday, May 19

7:15-8:00 a.m.
Continental Breakfast

Session Five: 8-8:35 a.m.
Busted: Knowing the Regulations and the Traps to Avoid
Last year, U.S. advertisers spent an estimated to $25 billion on Internet advertising -- including millions on radio station websites. Meanwhile, the Federal Trade Commission is considering ways to limit how digital companies track Internet habits and use that information to target advertising, What's the impact of this and other potential pitfalls to radio's digital initiatives? Find out how to use the strategic data that comes with the clicks while avoiding the traps that can hinder.
Moderator: David Oxenford, Partner, Davis Wright Tremaine LLP
Angus MacDonald, General Counsel, Live365
Scott Maples, Associate General Counsel, Silicon Valley, Microsoft
Will Yoon, Associate Privacy Counsel, Google

Session Six: 8:35-9:10 a.m.
Sales 2.0 and Other Winning Strategies to Sell Digital
Selling has changed. The old basics have been replaced by new, critical tools and techniques. How smart stations are making money with interactive, and how you can bring your online revenues in for a landing.
Moderator: Sheila Kirby, SVP/Professional Development, Radio Advertising Bureau
Cari Jacobs, Marketing Strategist and Private Consultant
Darryl Miner, Director/Digital Sales & Strategy, Entercom Sacramento
Jennifer Williams, Corp. Interactive Marketing Director, Greater Media

Session Seven: 9:10-9:45 a.m.
How Listeners Are Driving Radio Listening and Content
Are you ignoring Pandora, Jelli, Slacker, and other listener-driven platforms as irrelevant compared to terrestrial radio? We'll probe the facts, the listening levels, the revenues, the upsides and downsides and predict where this will end up and how you can benefit.
Moderator: Daniel Anstandig, President, McVay New Media
Andrew Mariathasan, President, RTTNews
Diane Ray, Director, HayHouse Radio
Doug Sterne, VP, Audio Sales, Pandora

9:45-9:55 a.m.
InfoPod

 

9:55-10:15 a.m.
Break
 

Session Eight: 10:15-10:50 a.m.
Transmitters? Who Needs Transmitters?
Cellphones, tablets, auto in-dash Internet receivers, and more gadgets every day are expanding the ways listeners can access your brand. Which are the trends and technologies you need to pay attention to? Which are the ones you need to address right now? This panel will take a solid look at trends you need to understand.
Moderator: Kurt Hanson, CEO/AccuRadio, Publisher/RAIN
James Cridland, Managing Director, Media UK
Jennifer Lane, President, Audio4Cast
Noah Shanok, Founder/CEO, Stitcher Radio

Session Nine: 10:50-11:25 am
Going Hyper-Viral
Social media experts will show you the tools and strategies to take your station's listener and advertising marketing to a higher level.
Moderator: Ruth Presslaff, President, Presslaff Interactive
Kerry Oslund, VP/Digital, Schurz Communications
David Perry, CEO/Founder, David Perry & Associates
Jim Thomas, VP/Marketing, Programming & Interactive Media, Journal Broadcast Group

11:25-12:10
Keynote:
Michael Robertson, Founder & CEO, MP3tunes

12:10-1:10 p.m.
Lunch

Session Ten: 1:10 p.m.-1:45 p.m.
The End of the Spot as We Know It
and the Future of Spot Advertising
In a digital world where each ad unit is aimed at an interested consumer and where returns are based not on reach and frequency but clickthroughs and transactions, where does radio fit? Can advertising in radio streams provide the level of targeting display can? Is it worth it for radio to move listeners to engage with online ads like they do with physical clients? These and many other questions will be addressed in this panel.
Moderator: Tom Bender, SVP/GM, Greater Media Interactive
Mike Agovino, COO, Triton Media Group
Brenda Goodman, Media Consultant, Brenda Goodman Consulting
Eric Ronning, EVP/Emerging Media, TargetSpot

1:45-2:30 p.m.
Keynote:
Rob Curley, Sr. Editor/Digital, Greenspun Media Group and the Las Vegas Sun
 

2:30-2:40 p.m.
InfoPod
Drill down on specific information and services to assist your digital media strategy.
 

Session Eleven: 2:40-3:15 p.m.
The Planet of the Apps
Apps are not just for iPods and iPads anymore. They have hit the desktop, and that's where your station needs to be. Explore cool tools to place your station in more distribution points.
Moderator: Larry Marcus, Managing Director, Walden Venture Capital
Katie McMahon, VP/Sales & Marketing, SoundHound
Bill Moore, Founder & CEO, TuneIn
J Sider, Founder/CEO, Rootmusic

3:15-3:30
Break
 

3:30-4:15
Keynote:
Jim Cady, CEO, Slacker Radio 

 

Session Tweve: 4:15-4:50p.m.
Does Your Website Suck?
Our first conference in 1999 told you that you needed a website when most stations didn't even have one. Now we take you to the next level to understand how the website has evolved, beyond just a simple site to include social media and other platforms. A panel of digital experts look at station sites/Facebook pages/Twitter feeds (as volunteered by attendees), and offer a quick, professional analysis -- the good, the bad, the ugly -- of each platform, along with suggestions for how to make them better.
Moderator: Sandy Smallens, Managing Director, Audiation
Brian Glicklich, President, SoundMind
Craig Pisaris-Henderson, Chairman/CEO, Lexos Media
Tim Quirk, Head of Global Content Programming, Google

4:50-5:30 p.m.
Keynote:
Ken Rutkowski, founder, METal and KenRadio

5:30-5:35
Closing Remarks

For sponsorship information, click here (PDF).