Is Country Music's Hitmaker at SiriusXM?
That's what the Wall Street Journal is reporting. He is programmer John Marks. Marks programs The Highway channel on SiriusXM and The Journal reports that despite a miniscule audience, compared to FM Radio, The Highway channel is wielding a "disproportionate influence" on music sales. Label executives tell the paper that this is especially true with new and merging artists from outside the major-label system, something radio typically avoids. Read how Marks helped Florida Georgia Line breakout before the group was being played at all on radio.