Current Issue:

Current Issue

On The Cover:
Cumulus Chairman Jeff Marcus

Click here to subscribe to Radio Ink.

Radio Ink Writers

KGO Is Number One Priority


Lincoln Financial Media San Diego Assistant VP/D.O.S. Steve Sklenar has been hired away by Cumulus. It's a great opportunity for Sklenar who calls it a dream job a lot of people would love to have. "It's one of the most coveted jobs in radio." There are seven stations in the Cumulus San Francisco cluster, however much of the focus will be on KGO-AM. KGO once dominated that market and previous GMs and PDs would rightly brag about being number one, book after book after book. Sklenar says KCBS is now at the top of the mountain and the number one priority is to get KGO rolling. "KGO has a huge opportunity to come back." Here is our full audio interview with Sklenar as he packs his bags and heads for the streets of San Francisco.

The seven Cumulus stations in San Francisco Sklenar will run in two weeks are KFOG Radio, KFFG  97.7, 107.7 The Bone, KNBR The Sports Leader, KTCT The Ticket 1050, Hot Talk KSFO 560, and KGO Newstalk 810. And, he's taking his National Sales Manager Kevin Crespo with him.

Sklenar was Assistant VP/D.O.S at Lincoln Financial Radio in San Diego before going in to the office of the person he worked for, whom he called his best friend, and gave his two-week notice. Crespo was the National Sales Manager at Lincoln, working with Sklenar. Crespo has also been GSM for Finest City Broadcasting in San Diego.
Tomorrow morning in our headlines we'll have an extended interview with Sklenar where he discusses what he's about to undertake.

(6/12/2014 4:53:35 PM)
Turning around any AM station is almost impossible...regardless of format, signal or heritage. KGO will be the station everyone knows and no one listens to anymore. That being said, SF is a big AM town so maybe there is hope. Good luck Dude...

- Jackson Dell Weaver
(6/6/2013 6:50:09 PM)
Cumulus ruined KGO and now they're "scratching their heads" wondering why KCBS beats them now? How about the fact that you completely destroyed what was one of the best stations in the U.S. in order to turn it in to a KCBS knockoff. Why listen to a knockoff when you can listen to the real thing? This is especially true since you took away people's AM talk alternative to continuous news. How can a company be so stupid?!?

- Joe
(6/6/2013 2:13:15 AM)
Poor naive Steve. What do you know about Talk and Sports radio? Good luck. You can never fill the shoes of Bay Area legends like Mickey Luckoff or Tony Salvadore. Those 2 radio legends built this town over the course of 30+ years and you think you can come in and make a dent? You need to be respected in this market. I hope you negotiated a good severance package. Because historically, the many people who have sat in that corner office in the last 5 years haven't lasted too long.

(6/6/2013 1:56:26 AM)
How many "ummm's" does Sklenar say in this interview? Not the most articulate man is he? Just a countryboy who got lucky by having someone with real talent hire him in San Diego. Now he is coming into San Francisco where salespeople have degrees from Stanford, Cal, etc and you have a nit wit who can hardly form a sentence lead them? What are your skills Steve? "Uh, I don't know. I get along with people? Uh, Yeah, that's it.I'm smart enough, good enough and dog gone it, people like me." OMG!!!

- Larry
(6/5/2013 5:38:47 PM)
What a lovely way to say goodbye to a company he says "has been nothing but phenomenal over the years"....steal the national sales manager. Class act.


Add a Comment | View All Comments


Send This Story To A Friend