Infinite Dial 2013 Unveiling Is April 2
Arbitron is promoting the upcoming Infinite Dial 2013 study that will be released on April 2. This annual study is done in conjunction with Edison Research and focuses on how consumers use media, technology, and digital platforms. A free webinar to show off the data will be held on April 2 at 2 p.m. Eastern. Here are the topics the webinar will cover.
-- Growing penetration of smartphones and tablets and the ways people use these devices.
-- Radio’s continuing role in lives of the digital consumer: at-work, in the car, and as the “last word” before shopping.
-- The continued growth of online radio usage and time spent listening.
-- An update on social media use by brand and age demographics.
-- The devices people use to wake up in the morning.
The landmark Infinite Dial series from Arbitron and Edison Research has provided a detailed view of digital media trends since 1998.
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