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CBS's "Amplify" To Give Artists More Exposure


CBS Radio President and CEO Dan Mason said at a 2012 NAB convention that he wanted to build better relationships with record labels and artists. He's a man of his word. As part of that effort, CBS radio is launching a new program called "Amplify," a series of national content initiatives that CBS hopes will help grow the popularity of proven artists and new stars. The first two artists to participate in the new initiative will be Justin Timberlake and Blake Shelton.

In a press release about the new program, Mason said, "Consumers have historically turned to radio to discover new music, a fact that remains true today. And with Amplify, our stations are creating additional opportunities to showcase the incredible talents of the artists whose songs are destined to be among our favorites of all time, and providing fans with a deeper appreciation of what they hear on the radio."

Timberlake will debut his third solo album, "The 20/20 Experience" on March 19, and Shelton's "Based on a True Story" will be released March 26. For the Timberlake release, CBS will provide listeners a chance to win a copy of "The 20/20 Experience," as well as qualify for a trip for two to one of the stops on Timberlake's upcoming tour, where they will meet the singer and watch him perform.

Blake Shelton fans will hear highlights from his new album and the artist himself on CBS's 12 Country stations beginning Saturday, March 23. Listeners will also be eligible to attend the Academy of Country Music Awards in Las Vegas, with one grand prize winner receiving the chance to watch the show's rehearsal and get a backstage tour with Shelton.

Additionally, Swedish DJ Avicii will get the star treatment from CBS RADIO stations as they present the audience with this relatively new, but already accomplished, musician from Monday, April 1-Friday, April 5.

CBS says elements of Amplify include:

IMPACT: When one of today' biggest names in music is ready to unveil their latest project, CBS RADIO listeners will be sure to know about it through its IMPACT program. Extensive on-air promotion on format-specific stations across the country will begin in the days leading up to the song or album debut, and a dedicated section on station websites will highlight the artist and provide an array of editorial features.

LAUNCH: Chosen exclusively by CBS RADIO's reputable programming team, LAUNCH artists are those rising stars of the music industry you absolutely need to be listening to. On-air programming will highlight clips from their latest release, and an extensive online companion will be available complete with artist-specific pages, multi-media content and links to purchase music.

ARTIST HOOK-UPS: Not your ordinary radio station event, these are once-in-a-lifetime, money-can't-buy experiences. Listeners can expect front row access, intimate settings, and unusual destinations as they join their favorite artists on a thrilling musical journey. 

SONG INTROS: Continuing on a path CBS RADIO set down several years ago intended to familiarize the audience with song titles and artists, stations will incorporate into their programming personalized intros voiced by the musicians themselves, offering candid insight into the stories and meaning behind their hit song or album.

RADIO.COM: The online and mobile destination for the best in music, sports, talk, and news programming, will take an active role in engaging fans with original audio and video content including streaming, exclusive editorial features, live and on-demand concerts and events, and rich storytelling. Select CBS Television stations will also have the ability to showcase a sampling of this programming during their local newscasts, an opportunity exclusive to CBS RADIO.

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