The Race To The Dashboard
Radio isn't driving alone anymore. Along with CD players and a line-in for an iPod, AM and FM are being joined on the dashboard by radio apps like TuneIn and iHeartRadio, and by competitors like Pandora. And that's only the beginning. More WiFi in cars, apps, true integration of online and automobile; it's already begun, and much, much more is on the way. And radio will have to compete with it -- all of it.
At Radio Ink's Convergence, set for March 4-5 at the Santa Clara Convention Center in California's Silicon Valley, Buzz Knight will moderate the panel "The Digital Dashboard and Beyond." Here's where you can get all the details on what radio is up against -- and, more important, on how radio can take advantage of new technologies to innovate, adapt, and preserve its prime place on the dashboard. This panel includes experts in in-dash technology and the connected car -- exactly the people you need to hear from on this crucial topic for radio's future.
The connected car is here. Will you be run over? Or will you be in the driver's seat?
Buzz Knight is VP/Program Development for Greater Media, overseeing programming for all of the Greater Media properties and collaborating with the individual programming teams to build winning content and brand-management strategies. Knight has been with Greater Media since February 2002. Before that, he worked at radio stations including CBS Radio’s Classic Rock WZLX/Boston, Saga Communications’ Rock WNOR in Norfolk, and Great American’s Rock WLVQ in Columbus, OH. In addition, he spent three years as part of the legendary WNEW-FM in New York City. Knight launched his broadcasting career at WRKI in Fairfield County, CT.
Scott Burnell is Global Lead, Business/Development & Partner Management for Ford Motor Co. He most recently facilitated the creation and launch of the Ford Developer Program, the first developer ecosystem for in-vehicle connectivity open to all global app developers. Before joining Ford, Burnell spent 16 years in the wireless industry; as director of mobile content for Wireless Developer Agency, he led the mobile apps team at the largest content aggregator in North America. Earlier in his career, he launched both retail and indirect sales channels for wireless operators as Verizon, Sprint, and T-Mobile.
Frankie James, Ph.D., is Managing Director, Advanced Technology Silicon Valley Office for General Motors Inc. U.S.A. In her post she is focused on identifying new Silicon Valley technologies that may be of benefit to GM. Her particular focus is on human-machine interactions and driver experience of GM's products. Before joining GM, James was the program manager for Human Computer Interaction at SAP Research. She has also worked for the Research Institute for Advanced Computer Science, a NASA contractor, where she developed voice interfaces for semi-autonomous robots.
Valerie Shuman is VP/Industry Programs for the Connected Vehicle Trade Association (CVTA), an international nonprofit association that advances the interests of industries and organizations involved in vehicle communications. Since the inception of the industry, Shuman has led the establishment of new wireless and automotive telematics communities and technologies and national and international standards. At Shuman Consulting Group, she partners with customers to deliver new products, new markets, and new ventures by developing strategy, market intelligence, product management, and marketing.
Santa Clara Convention Center
Santa Clara, CA