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RadioTraks Goes Mobile

1-23-13

RadioTraks® announced today that EZ Trak®, their online music research survey software, has been fully optimized for mobile. This means radio listeners who rate songs on behalf of their favorite radio stations can do it on their Apple, Android, and Windows phone and tablet devices. The announcement follows six months of testing.

RadioTraks Vice President, Doug Burton said, "The new platform automatically recognizes when a listener is entering a music survey from a desktop computer or a mobile device and seamlessly displays the appropriate rating interface. We saw the need for action just over a year ago when mobile traffic to our listener surveys touched 15 percent for the first time. By mid-2012, when we began live testing, mobile traffic had grown to 25 percent. Today, 33 percent of our survey traffic originates from tablets and mobile devices. Listeners respond to survey invitations from the same place they check their e-mail and that's increasingly from mobile devices. Optimizing EZ Trak surveys for mobile is consistent with our goal of helping radio stations maximize their opportunities for productive listener engagement!"

 RadioTraks® EZ Trak® is available for barter through Envision Radio Networks. Radio stations may contact Melissa Bachtel at 216-831-3761 or, melissab@envisionradio.com for more information.  


 
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