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Are You Guessing At Your Social Media Strategy?

So your station or group has taken all the right steps in social media. You've got a Facebook fan page, you're on Twitter, you're pinning station and event pics on Pinterest. Why? Time and effort are too precious to spend on anything that doesn't contribute to the bottom line. How can you get that from social media? Nichole Kelly, CEO of Social Media Explorer/SME Digital and author of "How to Measure Social Media," will explain it all at Radio Ink's Convergence 2013, set for March 4-5 in Santa Clara, in California's Silicon Valley.

Kelly is a respected innovator in measuring social media results against real core business objectives: sales, revenues, and costs. She's a sought-after speaker who's provided training and insight to, among other organizations, the American Marketing Association, the Public Relations Society of America, and Forrester Research.

At Convergence, Kelly will provide tips for tracking social media results and collecting the information you need to show advertisers that sponsorship packages in social media are well worth the investment. Her tracking secrets will help your stations optimize the results from every single message you put out on your social media channels.

Register today 561-655-8778 or