Money Doesn't Grow On Trees
U.S. advertising spending grew in 2012 -- but 2012 had the Olympics and an election. Where will the growth in ad spending come from in 2013? How much of it will come to radio? Radio can expand its base in an increasingly sophisticated media world -- but to do that, we'll need to know what top advertisers and agencies are looking for. At Radio Ink's Forecast 2013, a panel of top ad-industry executives will speak candidly about radio and how they really see the medium.
It's a chance to hear their outlook and projections for ad spending, and how they see radio fitting into the mix. What do they say about radio in their own meetings, and to their own top clients? Find out at Forecast 2013, set for November 28, 2012 (the week after Thanksgiving) in New York.
David Verklin is a marketing consultant who has served for the last three years as CEO of Canoe Ventures. Before joining Canoe, he was CEO of Aegis Media Americas, and one of the pioneers of the free-standing media agency business. He brought the Carat Agency to North and South America, and reinvented the agency model with Carat Fusion and Carat USA, integrating on- and offline marketing services. His 2007 book "Watch This, Listen Up, Click Here," about understanding the new media landscape, is still being used as a college textbook.
On Verklin's Panel will be:
Forecast 2013 co-chair Bill Koenigsberg is founder, President, and CEO of Horizon Media. With billing of nearly $4 billion and 800 employees, Horizon is the largest and fastest-growing independent media agency in the world, with clients including Geico, Capital One, United Airlines, and A&E Networks. Koenigsberg is a frequently cited authority in the ad-industry press, and was Ad Age's Executive of the Year in 2011. He's also the only person to have received the prestigious Advertising Age Media Maven Award twice, in 2011 and 2010.
Douglas Ray is president of Carat USA, overseeing strategy and operations for the agency during a period of fast agency growth that included more than $2 billion in client wins. As Carat's EVP/Managing Director, he oversaw and directed work on such brands as Proctor & Gamble, Diageo, and the J.M. Smucker Co. Before joining Carat, Ray was a partner at DiMassimo Brand Advertising.
Tim Spengler is worldwide CEO of MagnaGlobal, an Interpublic Group firm responsible for leveraging relationships with global media clients to maximize value for Interpublic clients. Before running MagnaGlobal, Spengler was President/North America for Initiative, one of Interpublic's two worldwide media networks; while under his leadership, Initiative added more than 30 new clients, including MillerCoors and Merck.
Brian Terkelson is CEO of MediaVest USA, guiding leading marketers including Coca-Cola, Kraft, and Microsoft. Before joining MediaVest, he served as Global President of LiquidThread, SMG's digitally led content creation unit; SMG was recently awarded a Gold Cannes Lion in Branded Entertainment. Under Terkelsen's leadership LiquidThread delivered such award-winning programs as Cover Girl's involvement in America's Next Top Model.