(AUDIO) Stop Apologizing For Being in Radio
In today's (30 minute) Sales Meeting Podcast we spoke to Paula Hambrick. Hambrick is the CEO of Hambrick and Associates, a very well-know and successful advertising agency in Chicago. Hambrick is a big fan of radio and spends a significant amount of money on the medium. We asked her to be brutally honest about how radio can increase its share of the revenue pie, why political candidates buy more TV than radio, the impact our ratings service has on buys and much more. Hambrick's number one piece of advice for all of you, "Stop apologizing for being in radio."
Listen to our Podcast HERE
You can also download it from iTunes. Subscribe to our iTunes page HERE