Clear Channel Getting Traction on Digital
Of course there is a big company push behind iHeartRadio, especially this time of the year, with the iHeartRadio festival a little more than one month away. The 2012 two-day event in Las Vegas sold out in 8 minutes. Clear Channel CFO Tom Casey says iHeartRadio now has over 10 million registered users and the company is now able to leverage the success of the iHeartRadio brand with national advertisers. This year the Vegas show is being sponsored by DISH, Macy's, The TV show The Voice , State Farm Insurance and Amazon's Kindle Fire.
And while Clear Channel is still commercial free on the music creation side of iHeartRadio, the company also says it has received 95 million downloads and upgrades of the iHeartRadio app and had just under 112 million total listening hours in June which is an increase of 113% year over year. In addition, in 2012, Clear Channel has teamed up with many radio companies adding to the number of traditional radio stations on iHeartRadio from all over the country.
(8/2/2012 12:57:09 PM) |
Way to go Clear Channel and Brian Lakamp. Keep opening doors for new digital technology.
-Blair, Intercom.fm - Audio Social Network for radio http://zmbg.co/MXdpit
|- Blair Giesen|
(8/2/2012 8:44:30 AM) |
Smart move with iheartradio - dump HD Radio advertising and focus on a product that consumers actually want.
Add a Comment | View All Comments