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What Does Farber Have in Store For RAB

In a little more than 6 weeks Erica Farber will start her new position as Executive Vice President for the RAB. The announcement came on the same day RAB announced Sheila Kirby was taking a job at CBS and Ron Ruth was moving into a consultant role. With a long run as Publisher of Radio & Records and stints at legendary stations like KRTH, KABC and KIIS Farber has a rolodex that would be tough to match.

Farber says she was not looking for a job but when RAB President and CEO Jeff Haley called her, the opportunity intrigued her. We caught up with Farber yesterday and asked her why she took the job, what she plans to do when she starts in January and how she can play a role in moving radio's revenue ball closer to the goal line.

Listen to our interview with Erica Farber




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