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Kirby Back With Weiss At CBS

If you know Sheila Kirby, you know she always upbeat, positive, motivational and a great ambassador for the radio industry. Prioir to joining the RAB as a Senior Vice President for Professional Development Kirby spent 8 years on the RAB's Board of Directors. Kirby moves to CBS where she will report directly to CBS Sales President Michael Weiss as Senior Vice President for Sales Training and Development.

Weiss said, “Sheila and I have worked together for close to 20 years, and there is no one I respect more when it comes to motivating a team to perform at their absolute best. Working closely with Sheila, our sales force will have a clear advantage in the marketplace and advertisers will benefit greatly working with such a sophisticated group of salespeople dedicated to constructing integrated programs that guarantee results.”

Listen to our interview with Kirby about her new position, how radio can increase its chunk of the advertising pie and her thoughts on the RAB.



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