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COX Orlando GM Susan Larkin

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Legendary Orlando News-Talk station WDBO will begin simulcasting on 96.5-FM in two days. That announcement came this week but its actually been in the works for a long time. WDBOs News/Talk format will replace the over-the-air signal of 96 Rock, which also means Bubba The Love Sponge loses another affiliate. In an interview with Radio ink COX VP/GM Susan Larkin explains the thinking behind the simulcast, what her expectations are and how she plans to keep the 96 Rock brand alive online by giving listeners more control. 

Radio Ink Editor Ed Ryan and Susan Larkin Discuss the WDBO Simulcast



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