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Where Radio Souls Go When They Get Exiled. To The Future.


by Tara Servatius

Brian Baltosiewich got tired of watching his radio friends lose their jobs. So two years ago, he launched the website www.radioexiles.com as a place where their audiences could download their podcasts online. Based out of Charlotte, the site will expand to 16 shows a week in June. It averages about 46,000 downloads a month – about the same as the local news talker in town.

About a third of the hosts were once on the air in Charlotte, the rest are from elsewhere. What started as a hobby for Baltosiewich, a television/radio broadcast professional for last 22 years, has grown into something else. In December of last year Radio Exiles partnered with Michigan web development company Webcentric to take the site to the next level. “We saw our traffic grow and all agreed that it was worth exploring so we launched what we called version 2.0 in January and quickly outgrew that,” Baltosiewich says.  “Version 3.0 launched last week.”

In May, radioexiles.com doubled its unique visitors and saw a large growth in its daily traffic. It now gets 51,000 page views a month. Baltosiewich expects more growth in June/July as the site adds as many as six new shows. “I expect more shows, more traffic and very soon things will start happening in the area of monetizing,” says Baltosiewich. “The hard part has been that we're making this up as we go, and there's really no working model for us to follow, at least that I'm aware of."

With some high-end automobiles already coming equipped with Internet, Baltosiewich sees a big future for podcasting, especially given predictions that most cars will come standard with it within a decade."We're in the podcasting game early and people are still kind of learning about these things,” Baltosiewich says. “We provide shows that sound very much like what listeners are used to hearing on their radios, with real people, real broadcasters they can relate to and interact with. As they find us, they'll get hooked on our shows the same way they get hooked on their favorite terrestrial radio shows. This is the future of talk. That's not just a saying we use for our branding. We're on the edge of the future of all this. Thirty percent of internet users listen to some form of internet radio, be it music, like Pandora, or podcasts. In a couple years that number will double. When it does, we'll be five years old and ready for the explosion."

Radio is also a lot of fun this way, both for Baltosiewich and his podcasters.“Our podcasters love it because it allows them to not only keep in contact with their core listeners, but also develop new listeners in a format with no rules,” Baltosiewich says.

Tara Servatius was a drivetime News/Talk host at NewsTalk 1110 WBT in Charlotte. She was recently exiled.
Reach out to her at her website www.taraservatius.com.
Twitter Tara @TaraServatius
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- NY
(6/8/2011 5:18:42 PM)
THRILLED to see Tara join the team!!! Can't wait!

- Kelly
(6/8/2011 3:51:05 PM)

Thanks from me,too! If it weren't for "BdB" (Brian)...Robert and I might actually need to pay a therapist to listen to us. Again.

(Otherwise we're waiting to see how long it'll be before Brian fires us, too...)

S!ick
Edmonds and Foster


- S!ick
(6/8/2011 9:59:24 AM)
Listening to the Host on Shows Across the "Exiles Dial" it's evident that it is done as a passion for enjoying the time behind the microphone. When Jonas and I came on board in the early stages, we found it was not only a great way to keep in touch with those close listeners that have been asking where we might end up but also a great way to keep in touch with each other and keep the chops fresh for the eventual broadcast gig that could develop. Artist and Management are opening up to the power of Internet driven shows, in depth interviews - broad audience and on demand. It's good fun. Thanks for creating this Brian!!

- Andy Taylor
(6/8/2011 9:51:11 AM)
Thanks for spotlighting Balto - as one of his podcasters ("The 7-Day Challenge with Bobby DeMuro"), I can tell you his idea, passion, and professionalism is unmatched, and he's on the front line of a new wave! Nobody better to work with, in my book!

- Bobby DeMuro

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