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September 8:
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Emmis CEO Jeff Smulyan




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Get Off The Treadmill In 2014



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(2/10/2014 10:39:00 AM)   Flag as inappropriate content
Bravo, Jeff.

Not cutting rates is the first step towards building a real sales force employing business principles instead of the usual childish war with the tower across town.
Another cold hard fact on rate pricing:
The $8.00-30 second ad you sold in 1970, adjusted for inflation, should now be selling for $48.03. Try an inflation calculator on your prices and see if you've even kept up with inflation. I'd bet few stations have. That's why so many have money problems.

- Phil


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