Current Issue:

Current Issue

On The Cover:
Cumulus Chairman Jeff Marcus

Click here to subscribe to Radio Ink.

Radio Ink Writers

User Feedback

Get Off The Treadmill In 2014

Add a Comment

(2/10/2014 10:39:00 AM)   Flag as inappropriate content
Bravo, Jeff.

Not cutting rates is the first step towards building a real sales force employing business principles instead of the usual childish war with the tower across town.
Another cold hard fact on rate pricing:
The $8.00-30 second ad you sold in 1970, adjusted for inflation, should now be selling for $48.03. Try an inflation calculator on your prices and see if you've even kept up with inflation. I'd bet few stations have. That's why so many have money problems.

- Phil

Add a Comment