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'I Tried Radio And It Didn’t Work.’

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(12/20/2013 9:56:16 AM)   Flag as inappropriate content
It's funny how little attention is paid at most stations to the actual bread and butter - the lifeblood - of station revenue ... the ads! The problem is a culture that an order CAN come in at 2pm and expect it to be on the air at 6am.

We tend to be our own worst enemies too - by either not having formal deadlines, or ignoring them and saying okay just so the AE can grab a dollar that won't do a THING for the client. Until that quick buck isn't the most important thing, nothing will change

- Chris Pollard
(12/20/2013 8:07:32 AM)   Flag as inappropriate content
Kevin is correct and his comments could be echoed around the country. He touches on The Most Important aspect of Roy's fine piece - the absolute need for massive improvements in commercial writing and production.

As I suspect Roy might agree: The "Wiz" didn't get to be called "The Wiz" because he sold long-term ad campaigns. He is called "The Wiz" because the man knows how to cook a spot and serve up magic to a famished clientele.

In most outfits that ol'cookin' pot stands in the corner - unused. stained with bird poop and rusting out. For this, there are no excuses. None.

- Ronald T. Robinson
(12/20/2013 7:53:54 AM)   Flag as inappropriate content
Everything you say is true. But, another big reason radio "doesn't work" is because we are not being given the time or resources to produce good commercials. Too many spots come in at 2 pm and are expected on the air tomorrow at 5 am. Much copy I see is way too long to fit the time frame and the writing is cliched and awful.
- Kevin Fodor

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