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August 18:
Focus On Independents
Digity CEO Dean Goodman




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Blasting Out The Past



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(1/30/2014 9:30:32 AM)   Flag as inappropriate content
I just stumbled across this article...and I wholeheartedly agree. I think classic hits stations that don't add disco/dance songs into the mix are missing out on a sizeable segment of the audience.
- Don C.
(12/27/2013 6:19:36 PM)   Flag as inappropriate content
Totally agree. Astute comments. Our local 'golden oldies' station plays everything and it's wonderful hearing that, anytime we want to: 24/7.
- Raider One
(12/9/2013 10:04:40 AM)   Flag as inappropriate content
Fully in support of Lisa's position. This is a market made up of the folks who have most of the money, too.

However, this gang are not driving turnip trucks. Nor are they drooling into cups. They will not be satisfied by the same, vacuous formatics of today or (and this is significant) - yesteryear. Nor will accept a non-stop jukebox approach to be of much value.

Since the tunes on the playlist are, pretty much, a given, the only way to be successful is to concentrate on what hits the air.... between the tunes.

As this is a demographic that prefers real beef, we had best be wary of scattering around chicken-like bits and marketing that as an all-you-can-eat buffet.

Practically, the easiest thing to do with this format would be to do what we do best - screw it up.

- Ronald T. Robinson
(12/9/2013 8:03:34 AM)   Flag as inappropriate content
Lisa:

I wholeheartedly agree with your comments. But, Classic Rock stations in this country tend to be leaned toward men (which gets stations "the beer buys"), and men, for the most part, don't like disco.

You're right, though. Not much difference between "Stay With Me" (Faces) and "Do You Think I'm Sexy." It's still Rod Stewart singing.

- Kevin Fodor


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