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September 8:
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Emmis CEO Jeff Smulyan




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The Seller’s Spots Dodge



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(11/29/2013 12:25:20 AM)   Flag as inappropriate content
Very well then, Merv - a fair question.
I absolutely, unequivocally and categorically.... disagree with that, as stated, proposition.

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(11/28/2013 10:09:03 PM)   Flag as inappropriate content
My Friday note to you, Ron:

Have you heard and do you agree with the famous quote about advertising attributed to a Chicago agency man?

"Advertising is a relatively simple matter made confusing by complicated people."
Agree or disagree. No qualifiers, please.

- Merv
(11/28/2013 12:12:44 PM)   Flag as inappropriate content
I will agree, Merv, that "Creative" certainly shouldn't be a noun.
In the meantime, I look forward to tomorrow for your considerations while you enjoy Thanksgiving today.
(Nice descriptive, by the way.) :)

- Ronald T. Robinson
(11/28/2013 12:00:51 PM)   Flag as inappropriate content
Ron,
The aromas from the culinary delights drifting in from the kitchen on this Thanksgiving morning are distracting me.
I have a thought or two for your consideration tomorrow. In the meantime, "creative" is an accident and an opinion. If it wasn't, 100% of the people would like Lady Gaga.

- Merv
(11/28/2013 11:22:01 AM)   Flag as inappropriate content
Merv sez, "Salespeople need to shepherd their sales carefully, every step of the way."

Nobody with a wack o' sense would disagree with that, Merv.

Our whole contention here is that the spots aren't near good enough to get us above that debilitating 5% of available-advertising ceiling.

Further, being a radio-slut myself, I am not going to arbitrarily reject client-driven copy. But, given the much more effective forms of broadcast advertising that are available and that could be exploited, it is a position that will get the sale, but it won't get the required "sales" - at least not to the degree we need to be able to generate in order to take this project (radio) to the next level of expertise.

A better explanation in the next piece, "The Radio Brain".

- Ronald T. Robinson
(11/28/2013 10:52:09 AM)   Flag as inappropriate content
Jeff,

You should know better. Bill Mann, whom you lionized on this blog a few weeks ago, had the training and background to politely disagree with you.
Salespeople need to shepherd their sales carefully, every step of the way.
It shows when you don't.

- Merv
(11/28/2013 7:33:40 AM)   Flag as inappropriate content
What Jeff sez is, indeed, the case. I wouldn't call it the pachyderm in the place - more like the frothing, rabid pitbull.

Perhaps, given enough evidence, management may begin to realize the magnificent opportunities to be more appealing to audiences and effective for advertisers that are being missed.

Over the last 20 years and more, the priorities have been about suppressing talent in all areas of programming.

This is the antithesis of providing advanced training for the same people who are being chucked overboard or slapped into irons below decks.

- Ronald T. Robinson


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