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Are Tag Lines Obsolete?



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(11/30/2013 10:19:09 PM)   Flag as inappropriate content
The station does not define to the listener what the radio station is all about in a positioning statement. It works in the reverse. The listener hears your station, and from that experience they then define for themselves what they perceive your station to be. It's the old perception is reality deal. They judge, and make perceptions of your station by not what the station says, but rather what the station does. Or to quote my mother "actions speak louder than words."
- Brian Phoenix
(11/30/2013 10:16:17 PM)   Flag as inappropriate content
The station does not define to the listener what the radio station is all about in a positioning statement. It works in the reverse. The listener hears your station, and from that experience they then define for themselves what they perceive your station to be. It's the old perception is reality deal. They judge, and make perceptions of your station by not what the station says, but rather what the station does. Or to quote my mother "actions speak louder than words."
- Brian Phoenix
(11/21/2013 9:56:08 AM)   Flag as inappropriate content
Ron, you're absolutely right. If most jocks had to "open up" we'd all be amazed that were even hired. Also, please ... please ... stop having jocks tease a story then refer us to the station's website for the rest of it. You might as well turn in your license and go full internet.
- Terry Etter
(11/20/2013 2:41:06 PM)   Flag as inappropriate content
While I agree that tag lines are, at best, worthless wastes of time (and here in San Diego, if they were eliminated, we'd have nothing but dead air in the place of stop sets), there's a certain . . . um. . . shall we say arrogance in denigrating the listener's "attention span."

No wonder people don't listen to you. You talk to them as if they're idiots.

Say something interesting or engaging and they'll stay tuned. Keep babbling drivel and of course they'll tune out.

Why wouldn't they?

- Steve
(11/20/2013 8:17:46 AM)   Flag as inappropriate content
I suspect Randy might agree that it has taken way too long for the old "robo-jock" formatics to die off.
So, yes, by all means, let's just hunt them down and blow them away.

I also realize: That ain't gonna happen - if only because of the disaster that would ensure were most jocks invited to "open up".

Music radio has become so trite (generally) that even the (alleged) nine-second attention span may be a bit of a stretch.

This leaves us in a position where programmers are having to choose which kind of "tripe" would be acceptable.

- Ronald T. Robinson


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