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Focus On Independents
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The Memo And The Dreaded Cliché

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(11/15/2013 11:25:03 PM)   Flag as inappropriate content
Aw, jeez, Sys. If only you would have taken a few more minutes for "show prep", you might have been able to come up with something better than just another wild, slanderous assertion - something a machine could never do.

And by the way, I'm ready for my closeup. :)

- Ronald T. Robinson
(11/15/2013 8:39:04 PM)   Flag as inappropriate content
Guys like Robinson are what prompted station owners to start buying the Schafer 903 automation units in the 70s.
Even the multitude of resultant technical headaches were better than dealing with prima donnas.

- Sls Mgr
(11/15/2013 8:24:43 PM)   Flag as inappropriate content
At first glance, it looks like Lydia is taking a stroll down Dinosaur Road. But, there is some wisdom there, as well.

The key to avoiding listener burnout/tuneout is in having appealing commercials on for extended periods.

As to language of the masses: Other than tawdry cliches, we don't even come close. There are far more effective ways of communicating ideas through this medium than dropping into the basement of lowest common, social and linguistic denominators.

That's like calling our audiences "The Great Unwashed Minions". This serves as a further reason for our lack of greater penetration into available ad revenues.

- Ronald T. Robinson
(11/15/2013 3:35:51 PM)   Flag as inappropriate content
Not hard to figure, Steve. A "routine" ad, on a lot, works much better than a "creative" ad on just a little.
Be careful of looking down on "cliche" inclined advertisers and copy. It's the language of the masses and is condescending to no one. How refreshing.
"Creative" ads, on the other hand, are best reserved for the Super Bowl where their life span consists largely of one day.

- Lydia

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