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All Christmas Music = Ratings!

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(11/18/2013 8:36:15 AM)   Flag as inappropriate content
Branding Statement:
"Since we can't earn greater audience the old fashioned way and since the playing of commercials is a bad thing anyway....."

- Ronald T. Robinson
(11/17/2013 9:08:07 PM)   Flag as inappropriate content
Has anyone seen my iPod?

Time to dust off the old CD collection. . .


- Steve
(11/13/2013 10:49:24 AM)   Flag as inappropriate content
From my experience you can keep a certain amount of your P1's and bring in high cume when your regular format is either soft A/C or CCM. In the early 80's at CCM format WXRI, Norfolk we mixed in as much Christian artists' holiday music as possible. I was meticulous about the music flow and the station hit third in women listeners during December!
- John Low
(11/13/2013 9:28:26 AM)   Flag as inappropriate content
Don't kid yourself. Stations that start Christmas music in early November -- or even earlier -- lose precious audience members. They may pick up stores that want the music to help sell their stuff, but a large number of people who actually buy things stop listening, and may never come back.
- Terry Etter

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