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L&L -- The Non-Option



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(10/22/2013 4:07:30 PM)   Flag as inappropriate content
Note to BC:
Unarguably, radio is not nearly as entertaining (I would say "appealing") as a.) other media and, b.) as it needs to be.

However, the great roadblock is in that broadcasters have chosen CONTENT as the element that needs to be increased. Although that is true, it is only the smaller part of a necessary strategy that needs to be addressed.

What we have to concentrate on first, foremost and primarily is the PROCESS of delivering whatever content may/will be supplied.

This is going to be an extremely tough nut to crack and, because of that, broadcasters are going to continue to suffer - even after making content adjustments.

- Ronald T. Robinson
(10/21/2013 6:12:44 PM)   Flag as inappropriate content
I agree with Bob.
The main thing keeping terra-radio on its feet is the innate "majic" of the medium - its ability to influence because of it's bizarre brain-access.

In an (unknowing)spite of this, Radio-people have been doing everything they can to counteract this phenomena. Many continue to succeed at failing in what can still be an extremely influential and much more popular medium.

Yes, Bob, the irony of stations expecting advertisers to continue investing longer-term and the refusal of radio to invest even short-term is quite staggering.

- Ronald T. Robinson
(10/21/2013 2:34:03 PM)   Flag as inappropriate content
The funny thing about radio is that it refuses to spend money to make money.
You get what you pay for. This is an industry that tells clients that they must advertise in order to do well, but refuses to do so itself. This is an industry that runs 10 minute long stop sets in an attention deficit disorder society. Its greatest ability might be that it can actually get people to buy spots in those long stop sets.

- Bob
(10/18/2013 5:17:09 PM)   Flag as inappropriate content
Quite so, BC.
Radio, however, has already retreated too far back. It just seems like the swamp behind them might be a route for a quick escape - even as it is loaded with rats, vermin, snakes an' 'gators.

Even as they crow about 90% penetration, they know this is a meaningless stat that even advertisers find less than compelling.

No, no. The bell is tolling ever-louder and more often for these organizations. Riders are approaching.

- Ronald T. Robinson
(10/18/2013 11:10:00 AM)   Flag as inappropriate content
The problem with radio is not that it is not local enough. The problem with radio is that it all too often is not entertaining enough to make it more appealing than other ways I could spend my time.

In my opinion, all of the L&L talk will come to naught because in the end, the economics of the industry require low expenses (read: low wages), and very few creative talented young people seem to have much desire to work for low wages in the radio business these days.

- BC


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