Current Issue:



October 6, 2014:
The DASH Issue
CEA President/CEO
Gary Shapiro





Click here to subscribe to Radio Ink.






Radio Ink Writers




















User Feedback

How Can Radio Keep At-Work Listeners?



Add a Comment

(9/23/2013 1:00:40 PM)   Flag as inappropriate content
They didn't include the exact survey verbiage on # of ads being a primary reason for listening less at work but.....
I doubt it.
Radio has as many ads now as it did in the earlier surveys, unfortunately, maybe less.
Anytime a survey puts words in respondant's mouth the survey results are suspect. If there are fewer radios allowed at work, it's probably caused by the animalistic sounds (music?) oozing through the workplace offending customers and the owner.

- Phil
(9/23/2013 10:01:40 AM)   Flag as inappropriate content
I think that at-work listening stats are a kind of canary in a coal mine for broader radio listening. As a radio LOVER (I was born and bred on radio), I find the level of current spot loads offensive and will search desperately for more music or information when I'm irritated by the succession of ads and promos. It's super irritating at work.

As a former GSM, I understand the land lock radio is in. Goals must be met in an environment characterized by market-driven pricing, alternative competitors (including streaming video via mobile devices and social media)and a free product delivery model is the standard.

I don't know what the answer is or if there really is an answer.

- Larry
(9/23/2013 10:01:40 AM)   Flag as inappropriate content
I think that at-work listening stats are a kind of canary in a coal mine for broader radio listening. As a radio LOVER (I was born and bred on radio), I find the level of current spot loads offensive and will search desperately for more music or information when I'm irritated by the succession of ads and promos. It's super irritating at work.

As a former GSM, I understand the land lock radio is in. Goals must be met in an environment characterized by market-driven pricing, alternative competitors (including streaming video via mobile devices and social media)and a free product delivery model is the standard.

I don't know what the answer is or if there really is an answer.

- Larry
(9/22/2013 8:45:57 AM)   Flag as inappropriate content
Any time a diatribe begins with, "In a workplace, PPM world....", the listener can expect that whatever follows will be that which emanates from the south end of a northbound bull.
At-work listeners will tune in to whatever source that is the most appealing and/or the least irritating.
Let's work on that.

- Ronald T. Robinson


Add a Comment



 
Advertisements

Advertisements