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"Voicetracking Is Dead. It's A Waste."



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(9/19/2013 11:27:02 PM)   Flag as inappropriate content
Tell Bob Pittman and Clear Channel that voice tracking is dead. Not!...Pittman's CC is the KING of voice-tracking, firing the local proven talent, and filling their FM stations with cheap third-string local announcers and syndicated voice-tracked music programs. They must have not received the memo about the importance of local programming!
- Radio Bob
(9/19/2013 10:38:52 PM)   Flag as inappropriate content
While those of us on the talent-side have been trumpeting this for more than a decade, it's nice to read of someone in management who is catching on.

As to young entrepreneurs getting into radio: Unless they have continuous access to an extremely well-versed programming source, they are pooched.

Although not nearly quick enough for my purposes, radio management is slowly waking up to the reality that shoddy programming, shoddy commercial preparation and blitzkrieg sales approaches aren't g

- Ronald T. Robinson


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