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September 8:
The Radio Show Issue
Emmis CEO Jeff Smulyan




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"Voicetracking Is Dead. It's A Waste."



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(9/20/2013 7:42:23 PM)   Flag as inappropriate content
Let me see if I get this right. Major market people, who we see in these pages always quoting their sales figures, now concerned with running too many commercials? Nobody ever worried about running too many commercials in the days of great personalities. Short playlists, endless testing of music, 10 in-a-row and voice tracking, we're now worried about people not wanting to listen to our sound-a-like radio stations? Who did that to themselves? You've created music-only listeners.
- Mike Danvers
(9/20/2013 6:23:57 PM)   Flag as inappropriate content
Even as "Giff" dangles that tantalizing carrot, the questions - and they are important, possibly dangerous questions remain: What is to be done, specifically? How will it be done, specifically. Who will be doing it, specifically? What's it going to cost me, specifically? and, What can I expect in return - specifically?

Casting out a catch phrase like "Live and local" with the expectation of catching big tuna is a mug's game. And radio is no mug's medium - seriously.

- Ronald T. Robinson
(9/20/2013 5:18:38 PM)   Flag as inappropriate content
In my local market, one of the panelists' clusters has three programming people for five stations. The mega-operator competition has, I think, 7 people for 5 signals. The top rated stations are "small operators" who really are "live and local". The local newspaper is winning "my phone" with its' app for continually updated news, weather, etc. One of the mega-operators websites still has a July 4th fireworks ban story featured on their home page. One shift, one station, superserve.
- Joe Geoffrey
(9/20/2013 4:31:36 PM)   Flag as inappropriate content
The next great Threshold for Radio has been
achievable in every market in the country since 1920:

"The Radio station that gets the best results wins!
--Giff

- Dave "Giff" Gifford
(9/20/2013 2:17:49 PM)   Flag as inappropriate content
I grew up in radio: my family owns radio stations and I did my first airshift when I was 13 (1980). I grew up with great small-town radio because my dad knew how it worked.

After 33 years involvement in commercial radio of different forms, I administrate a college station (WUSM - southernmissradio.com) with the goal of teaching the next generation of communicators at radio. I struggle with teaching them the right way (strong communication, personality-centered, music-centered approach) vs crap

- Wilbur Martin
(9/20/2013 1:59:57 PM)   Flag as inappropriate content
Mike's comments reflect an underlying belief/hope that "local" is the panacea for all that ails radio. It ain't.
A well-trained jock can relate to the HUMANITY in an audience while learning some of the local distinctions.
Just because some local guy knows where the submarine races were held in this or that town back in the day is no assurance of audience acceptance.
Familiarity with the tunes is nice, too, but it's not the "killer" element.
As I say, it won't be that easy.

- Ronald T. Robinson
(9/20/2013 12:33:13 PM)   Flag as inappropriate content
That's the battle I have fought for years...but with the Megacorps pushing their "one size fit all" programing dogma...just to save a few bucks...they're killing the businesses they spend so much to buy into... A jock from Ohio can't really relate to Californians ...put a jock in who can emit fun, energy and talent into a real 4 hour show...listeners want to relate to a real, live "dj"!!! Dump PD's who can't do their job without PPM! KNOW YOUR MUSIC!
- Mike Mesmer


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