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Field Questions Pandora Numbers



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(9/18/2013 4:27:16 AM)   Flag as inappropriate content
Oh please.

If Mr. Field weren't worried about the threat Pandora poses to broadcast, he wouldn't be talking about them at his keynote.

Instead of bashing the competition, broadcast radio needs to focus on itself. As Jack Dorsey, the founder of twitter said on 60 minutes:

"...you can worry about the competition, you can constantly look in your rear view mirror….and not notice the road ahead of you, or you can focus on what’s ahead of you and drive fast..."

- Jackson
(9/17/2013 5:40:42 PM)   Flag as inappropriate content
Bill - it may make a few sheep panic, but most of us radio folk know there's nothing to fear. Reasons to change, update, innovate, and look forward? Hell yeah! But panic? Not unless you're a CEO with a bunch of panicky investors wanting to oust you if you don't address what THEY perceive to be threats. In the real world, on the ground, not too many radio people are running scared. Heck, some of us even have those awful satellite radios in our vehicles!
- Chris P.
(9/17/2013 5:22:02 PM)   Flag as inappropriate content
Bill,
You bring up a good point, but the problem is not whether Pandora has the audience size they claim to have, but whether they can convince advertisers that they are a better buy. Part of that is audience size. It doesn't matter if Pandora only has 5 listeners, if they can convince advertisers they own 7% of all radio listening, their job is done. Radio is worried not because Pandora is stealing our audience (they aren't), but they are using smoke and mirrors to steal our advertisers.

- Frank M
(9/17/2013 5:12:41 PM)   Flag as inappropriate content
If traditional, terrestrial radio is so great and powerful, why does the mere mention of Pandora, Satellite radio, Spotify, et all conjure up such panic among radio people? There should be nothing to fear if radio provides what the people want. Right?
- Bill B.
(9/17/2013 5:11:29 PM)   Flag as inappropriate content


Pandora operates much like Facebook meaning there is no accountability.

Sometime ago our radio station network advertised on Facebook in hopes of attracting more attendees to a concert. We got zero response from Facebook and we later discovered that Facebook is notorious for having its "internet robots" click thru links to increase the number of those that actually click thru but unfortunately, they are not human.

It's the same thing with "the magician" pandora. The 7% of people listening to it is an illusion. Oh, they may have some numbers but robot programs clicking thru and listening to pandora don't really qualify as being real listeners.

It's a fraud and that is why over time many top people at Pandora have sold most of their shares.

I only wish "Dorothy" would expose this Wizard of Oz.

****************

- JOE B


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