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Managing Expectations

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(5/19/2014 2:09:22 PM)   Flag as inappropriate content
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(11/18/2013 6:53:34 PM)   Flag as inappropriate content
1l9tbn Thanks again for the article post. Cool.
- NY
(11/1/2013 9:55:51 PM)   Flag as inappropriate content
yCaIxy Thanks-a-mundo for the article post.Really looking forward to read more. Want more.
- NY
(10/24/2013 7:28:12 AM)   Flag as inappropriate content
h8eAb4 Very neat article post.Much thanks again. Keep writing.
- NY
(9/7/2013 12:04:51 PM)   Flag as inappropriate content
LJ1mA3 Looking forward to reading more. Great article.Really thank you! Much obliged.
- NY
(8/28/2013 1:10:08 AM)   Flag as inappropriate content
As Wayne sez: "It’s time to train your account executives about the power of branding at the local level."

Why stop there. The ones who also really need the training are the GM's, the PD's, the Creative Department and the on-air staff. They are still operating as if some dopey sale price was important and a "call to action" wasn't, in reality, a slap to the listener's face.

And no, I'm not kidding. Wayne swung and he connected. I doubt he realizes he has hit one out of the park and into the next county. :)

- Ronald T. Robinson

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