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In the April 21 issue:
Cover Interview With
Cumulus Media's
Jon Pinch


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(3/26/2014 4:36:35 AM)   Flag as inappropriate content
I don't understand why you use the client’s cost of merchandise in your calculation.
If the profit margin was smaller, say 20%, your "goal" would be to add only 9 customers ($1000/($150*.8))
You should use the marginal profit per customer to get the number of customers needed to cover your $1000 per week campaign

- OH555
(1/31/2014 3:12:10 AM)   Flag as inappropriate content
aKm1yV I think this is a real great blog article.Thanks Again.
- NY
(1/8/2014 9:17:33 PM)   Flag as inappropriate content
84a5HR I value the blog post.Thanks Again. Much obliged.
- NY
(10/26/2013 12:42:01 AM)   Flag as inappropriate content
gMAtvQ Really appreciate you sharing this blog.Much thanks again. Keep writing.
- NY


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