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What Is Nielsen's Plan For Radio?
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Nielsen's Farshad Family


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Beat Your Competitors At Level Four



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(7/24/2013 3:06:10 AM)   Flag as inappropriate content
Plain and simple. I came to sales from on-air 10 years ago. I learn a valuable lesson from interviewing guests on the air... Don't do any prep. That way you can actually learn something by being curious. Where did I learn that from? Listening to Larry King when he did overnights in the 80's. He never did prep for his interviews and neither should a good sales person. I make over $250K a year and most of my income is from local retail/direct clients. They love that I have curiosity. Don't prep.
- Bob


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