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A Case For Boomer Radio

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(9/5/2013 9:43:26 AM)   Flag as inappropriate content
ylSDKS Thanks for the blog.Really looking forward to read more.
- NY
(7/14/2013 8:23:58 PM)   Flag as inappropriate content
While I appreciate that "Steve" is not advocating taking a trip on the "wayback" machine, there is still some fondness in remembering the talent that was operating during other eras.

The demand for a universal return to talented masters is likely to go unheeded - only because the well has either dried up or been poisoned.

My whole contention during the time I spend here on Radio Ink has always been that: another generation of highly skilled Communicators can be trained in fairly quickly - in order to make on-air radio commercial presentations much more listenable and effective.

Should extraordinary performers rise from these ranks would be even better.

- Ronald T. Robinson
(7/14/2013 8:07:52 PM)   Flag as inappropriate content
It ain't just playlists.

Many of us "Boomers" remember radio when it used to be fun to listen to. We remember the sly wit of Robert W Morgan, Charlie Van Dyke, and Charlie Tuna, the insane exuberance of The Real Don Steele and Doctor Don Rose, the underground vibe of "Big Daddy" Tom Donahue. Heck, we remember the "punk country" antics of Gilroy's KFAT.

I'm not advocating nostalgia radio but I am advocating radio that talks to people, not people meters. Try it, you may like it.

- Steve
(7/8/2013 10:52:12 PM)   Flag as inappropriate content
Quite so, geof. However, and I repeat: A worthwhile playlist only represents the smaller percentage of what is required to attract and retain this incredibly valuable audience.

Unfortunately, contemporary radio managers will have blown their brains out just by attempting expanded playlists.

The idea of addressing the "communicative" aspects of such a station has yet to even become worthy of consideration. HUGE Mistake, that, and a guarantee of failure -- even if there are more, better and groovier tunes.

- Ronald T. Robinson
(7/8/2013 7:21:33 PM)   Flag as inappropriate content
Great debate
in the UK "music jocks" are a rare creature.
Personality presenters who are music jocks are considered dinosaurs by station programmers. BUT that is exactly what the listeners want .
The rise of local Community radio in the UK is testament to this belief.

But you are also correct play a selection of songs that makes the listener say " i have no heard that great tune in years"

i send out 3 decades of music from 60/s to 80/s to 75 stations in 12 countries and clips of interviews

- geoff dorsett
(7/8/2013 8:51:33 AM)   Flag as inappropriate content
Thanks, Tony. As to your invitation to communicate what I think: First, let me ask you, "Are you sure?"

Perhaps my email would be a place to start as I have no difficulties in being candid.
As a cautionary opening, I will allow that a station that brands itself as "Hippie" and that is playing the standard (Top-40) "oldies" that everybody else is playing is doing itself no service, and is failing to reach its (alleged) target-audience which, by the way and in my opinion, is not much of a valuable audience.

Seems to me, somebody bought into a cliched stereotype about which they have little knowledge or interest.
I mean, no Zappa? No Fugs? No Grateful Dead? No Tim Buckley? No album cuts?
To paraphrase the paranoid and parodied hippie of Cheech & Chong-fame: "Sumthin's not happening, man."

- Ronald T. Robinson
(7/8/2013 7:28:21 AM)   Flag as inappropriate content
Great Article Ron! We're trying to do exactly what you're describing in Nashville. Would love your opinion!

- Tony

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